In this IABM TV interview filmed at IBC 2022, we get to learn a little more about what Martin Prins, Head of Product does at Media Distillery and indeed about the company as a whole. Martin discusses industry trends including more video services, rise of FAST/AVoD services, fierce competition and what he believes will be the main challenges when it comes to getting content discovered with the vast amount of video content out there.
We ask what Video Service Providers like Media Distillery can do to keep their customers engaged and find out what new things they are showcasing this year? We also ask about short content (like tiktok, insta, reals) and how it is impacting the future of video consumption. Additionally we find out how AI contributes to expanding models like AVOD and FAST and just how important IBC is for Media Distillery?
