In this IABM TV interview, we are joined by PlayBox Technology’s Ben Gunkel to discuss how advertiser priorities in the media have changed as we move further into 2021 and how broadcasters can keep their advertising revenue flowing as a result of these changing priorities.
We look at how Covid-19 has influenced advertising priorities and how it will continue to have an impact.
Ben talks us through how crucial social media is becoming as a tool for broadcasters in 2021 and how Playbox Technology’s solutions can help to future proof broadcaster operations into 2021 and beyond.
