In this IABM TV interview filmed at IBC 2022, we meet Steve Nylund, CEO at Red Bee Media who highlights the importance to re-engage with customers post pandemic at IBC. He also outlines a number of new products and services they are showcasing at the show and the importance of their recent collaboration with BT sports. He notes the trends that have accelerated as a result of the pandemic and how Red Bee Media has adapted to the market. We ask Steve what we can expect from the company in the future and how partnerships will play their role in this.