In conversation with Synamedia at IBC 2022

In conversation with Synamedia at IBC 2022

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In conversation with Synamedia at IBC 2022

Fri 16, 09 2022

In this IABM TV interview filmed at IBC 2022, we meet Nick Thexton, CTO at Synamedia, who shares his thoughts on how the media and entertainment industry has transformed during the pandemic. We ask what roles AI and Machine Learning have played through this transition and if they will be significant drivers for new, emerging solutions in the future. Nick also explains how fast video processing is moving to the edge and the likely monetisation opportunities that will arise from this.

During this interview we learn how Synamedia is responding to the changes that we’re witnessing in media and entertainment and how they impact on Synamedia’s business model. We also touch on how Synamedia is helping its customers square up to the challenges they are face, as  SaaS quickly becomes the default business approach. And finally, we find out what Nick believes will be the biggest changes in the industry over the next three to five years and how their technology and innovations will help set them apart.

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