In this IABM TV interview, Ryan Steelberg (Co-founder & President, Veritone) discusses Veritone’s recently published Uplift Study. The Veritone Uplift Study shares best practices that help generate maximum lift in broadcast advertising. The year-long study analyzed 250 campaigns, at the local-advertiser level aired on nearly 100 stations with the goal of identifying what works and what doesn’t. Click here to access the full study.
