LTN Global Presents: SCTE Marking the Easy Way – On Demand Webinar
The explosion in Connected TV penetration along with the overall availability of high quality content on the internet, linear TV has never been under more pressure than it is now. Linear TV is still available in just about every household making the once simple distribution become much more complex. It has never been more important for linear networks to be able to effectively monetize their content by maximizing distribution and selling targeted advertising. LTN has been at the forefront of SCTE 35 for over a decade and has developed two new services (LTN Cue & LTN Connect) to simplify this critical workflow for linear networks and distributors alike which LTN’s CTO, Alan Young, will discuss in this seminar.
Speakers
Alan Young, CTO / Head of Strategy, LTN
Alan Young is an experienced leader and innovator in the broadcast and satellite industries. He joined LTN with its acquisition of Crystal, where as COO he built a profitable SaaS business based on patented universal addressable advertising technology. He was previously Encompass Digital Media’s CTO, directing the company’s OTT offerings.
Bryan McGuirk, Senior VP of Business Development, LTN
Bryan McGuirk joined LTN in 2019 with its acquisition of Crystal Computer Corporation, where he was chief revenue officer. Throughout his career, a majority of which was spent operating media and satellite businesses, he has helped launch TV networks around the world and media satellites into space. Today, McGuirk leverages his extensive management experience in his role as senior vice president of business development at LTN.
Neil Harwell, GM of LTN Global Productions, LTN
Prior to founding Niles Media Group, Harwell was vice president of business development for the Kansas City Royals and, concurrently, vice president and general manager of the Royals Sports Television Network. Harwell earlier worked for Time Warner Cable in capacities including vice president and general manager of advertising sales for the Kansas City Interconnect, managing the advertising effort for Time Warner and Comcast. Harwell also was a co-founder of Metro Sports and served as its first general manager when it launched in 1997.Harwell previously held numerous on-air roles announcing NCAA Division I and Division II basketball and football, NAIA, and shows covering the Kansas City Chiefs and Royals. He had been the play-by-play announcer for University of Missouri–Kansas City basketball for more than 20 years.
