In the last two years, several M&E businesses have launched offerings that borrow elements from other sectors. We have often referred to this trend as M&E convergence and highlighted that it represents a major change for the M&E sector. In this session, Lorenzo Zanni, IABM’s Head of Knowledge, presents the latest IABM research on M&E Convergence, including why this phenomenon is happening and its implication for business and technology.
