Business Intelligence Reports

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Latest MediaTech Vantage reports

Megatrend Reports

Security Megatrend Report -  2025

Business transformation is the process by which MediaTech suppliers and their broadcast and media industry customers adapt their strategy and operations to remain competitive and resilient in a rapidly evolving market. The IABM  Business Transformation Megatrend report explores key strategies, technologies and models driving efficiency, growth and long-term success. The report combines in-depth primary and secondary research, including quantitative insights from senior industry leaders gathered from IABM’s survey conducted in February and March 2025, covering a range of topics related to business transformation, including key drivers, technologies and challenges. The report also includes detailed analysis of the key drivers and enablers of business transformation, as well as showcasing practical peer-to-peer advice from a range of industry experts on how to plan, execute and measure a transformation strategy, navigate the ensuing challenges and achieve a successful outcome.

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Business Transformation Megatrend Report - 2025

The “Security in Media Ecosystems” report examines key investment drivers for security technology in the broadcast, media, and entertainment industry. It focuses on strategies to strengthen security infrastructure, enhance content protection, and mitigate AI-related vulnerabilities in an increasingly digital MediaTech ecosystem. As the industry shifts to cloud, IP, and software-defined workflows, vulnerabilities increase exponentially due to the expanded surface attack. Meanwhile, widespread AI adoption enables more sophisticated cyber attacks, while deepfakes and tempered media undermine audience trust.

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State of MediaTech Reports

IABM Industry Impact Briefing - IBC 2025

This presentation is based on the State of MediaTech report contains exclusive research conducted by IAMT in the lead up to NAB and IBC 2025. It offers strategic data-driven insights into the overall development of the MediaTech industry. The main contents of this report are segmented into three core topical sections. The first section analyses the business environment affecting the MediaTech sector. The second analyses investment and adoption trends in MediaTech. The third provides a brief update on changing business models.

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IABM State of MediaTech Report - IBC 2025

The State of MediaTech report contains exclusive research conducted by IABM in the lead up to NAB and IBC 2025. It offers strategic data-driven insights into the overall development of the MediaTech industry. The main contents of this report are segmented into three core topical sections. The first section analyses the business environment affecting the MediaTech sector. The second analyses investment and adoption trends in MediaTech. The third provides a brief update on changing business models.

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IABM Industry Impact Briefing - NAB 2025

This presentation is based on the State of MediaTech report, which contains exclusive research conducted by IABM in the lead up to NAB 2025. It offers strategic data-driven insights into the overall development of the MediaTech industry.

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IABM State of MediaTech Report NAB 2025

This presentation is based on the State of MediaTech report contains exclusive research conducted by IAMT in the lead up to NAB and IBC 2025. It offers strategic data-driven insights into the overall development of the MediaTech industry. The main contents of this report are segmented into three core topical sections. The first section analyses the business environment affecting the MediaTech sector. The second analyses investment and adoption trends in MediaTech. The third provides a brief update on changing business models.

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Tracker Reports

ChainTracker™ 2025

ChainTracker™ delivers comprehensive qualitative and quantitative analysis of business and technology trends across the broadcast media and entertainment supply chain. Using the BaM Content Chain® taxonomy, it examines key market drivers, investment challenges, evolving business models, and technology adoption across the segments: Create, Produce, Manage, Publish, Monetize, Consume, Connect, Store, and Support. The report features Snap Insights on industry-wide trends, sector-focused analysis for Sports, News, and Studio production, and visual data from IABM surveys alongside expert commentary. ChainTracker™ is included with Platinum IABM Membership, available for individual purchase, and single-chapter licenses are offered within other membership plans.

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GeoTracker™ 2025

GeoTracker™ is one of the four pillars of IABM’s tracking research. It offers a comprehensive analysis of key regional trends influencing MediaTech investments across five different geographies. The report examines region-specific dynamics, market fundamentals, existing technology infrastructure, and key stakeholders. These factors determine the operational environment of media businesses in North America, Latin America, Europe, Asia-Pacific, and the Middle East and Africa.

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TechTracker™ 2025

TechTracker™ provides a comprehensive analysis of technology trends in the broadcast media and entertainment market. The report highlights five key technologies reshaping the MediaTech landscape: IP, cloud, AI/ML, OTT & streaming platforms, and remote production. It focuses on advancing technologies that rank high as investment areas and show strong likelihood for further adoption. The report is based on comprehensive primary research — both qualitative and quantitative — as well as extensive secondary research. It examines the five key technologies through multiple analytical lenses: their relative importance in technology roadmaps, investment priorities, key drivers of adoption, challenges to adoption, and synergies in technology adoption. Each technology receives a dedicated chapter with deep dive analysis of market trends. These chapters include data from IABM's survey of MediaTech vendors, service providers, and customers, along with insightful quotes from analyst-led interviews with industry experts and case studies that illustrate the key trends identified. TechTracker is the second publication of IABM's Tracker research series, which consists of three reports — GeoTracker, TechTracker, and ChainTracker.

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