Business Intelligence Reports

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Latest IABM Business Intelligence Unit reports

State of MediaTech Reports

IABM Industry Impact Briefing IBC 2025

This standing-room-only session drew on exclusive research from the IABM State of MediaTech report, conducted in the lead-up to IBC 2025.

It delivers fresh data-driven insight into the forces reshaping the global MediaTech market - from macroeconomic pressure to shifting technology priorities and evolving commercial models.

The analysis is structured across three critical dimensions:

  • The operating environment impacting sector performance and confidence
  • Investment and adoption trends defining technology roadmaps
  • Structural shifts in business models redefining value creation

The result is a strategic snapshot of where the industry is now, and where competitive advantage is emerging next.

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IABM State of MediaTech Report - IBC 2025

The IABM State of MediaTech report provides exclusive research conducted in the lead-up to IBC 2025, delivering a comprehensive, evidence-based view of the industry at a critical inflection point.

Drawing on robust market data, executive interviews and key insight, this report:

  • Evaluates the external forces shaping the business environment
  • Tracks technology investment defining strategic priorities
  • Examines how evolving commercial models are influencing revenue, cost structures, and long-term positioning.
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IABM Industry Impact Briefing - NAB 2025

The jam-packed IABM Industry Impact Briefing is built on exclusive research conducted in the run-up to NAB show, providing a forward-looking view of market intent at a critical commercial moment.

It spotlights the priorities shaping conversations on where budgets are being committed, which technologies are advancing and how vendors are repositioning for growth.

This industry-renowned briefing provides a decision-ready perspective for leaders and innovators across MediaTech on how the industry looks going into NAB, and where competitive momentum is building.

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IABM State of MediaTech Report NAB 2025

The IABM State of MediaTech Report is built on exclusive IABM research conducted in the lead-up to NAB 2025, delivering strategic, data-driven insight into the trajectory of the global MediaTech industry.

The analysis is structured across three core pillars:

  • The business environment shaping sector performance, growth expectations, and confidence
  • Investment and adoption trends influencing technology roadmaps and capital allocation
  • The evolution of business models redefining revenue streams and competitive positioning

Together, these perspectives provide a comprehensive, evidence-based view of market direction and emerging opportunity.

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Megatrend Reports

Game Industry Convergence Megatrend Report

Media technology organizations stand to benefit from the expansion of the game industry by exploring synergies including transferrable skills and technologies, as well as the monetization of intellectual property, and complementary audience/fan engagement. 

This report will examine areas of convergence and opportunity organized around three core areas of focus: 

Brand IP - How are studios and content owners looking to leverage synergies between video games, and tv and film media. 

  • Exploring the concept of “transmedia IP” - storytelling across multiple formats. 

  • How can media brands expand their storytelling universe through interactive formats and game products? 

  • What can be learned from the game industry on mobile and console titles in terms of developing engaged communities and fandoms (online and offline) to create unique entertainment and social experiences. 

  • What opportunities are there for studios and rights owners to monetize brand IP in different mediums? 

  • Recent video game adaptations to TV and film. 

  • Recent game releases to support TV and film brands. 

Creative pipelines – What tools are used in both the broadcast and game industry to create content: 

  • How are end-customer requirements converging between video game development and media supply chains?  

  • How has the use of game engine technology in virtual production influenced production processes? 

  • Can technology vendors repurpose or adapt existing solutions to meet the needs of another market? 

  • Can product managers and technologists learn from one another to create new innovations? 

  • How has eSports influenced live production techniques? 

Asset management - How will media asset management evolve to accommodate for diverse and emerging media file types that are created in the crossover between game industry and broadcast. What methods are used to increase the utilization of existing assets for repurposing them into different entertainment formats. 

  • To what extent is convergence occurring between preferred software applications, file formats, and workflow management? 

  • What are the implications of game industry convergence on wider toolsets such as storage, security and collaboration. 

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Business Transformation Megatrend Report

The IABM Business Transformation Megatrend report examines how MediaTech suppliers and their broadcast and media customers are reshaping strategy and operating models to remain competitive and resilient in a rapidly shifting market.

By exploring key technologies, commercial frameworks, and execution approaches, this report helps to spotlight where businesses can drive efficiency, scalable growth, and long-term success.

Built on primary and secondary research, including quantitative insight from senior industry leaders captured in IABM’s 2025 MediaTech Tracker survey, the analysis evaluates transformation drivers, investment priorities, and structural barriers.

Also showcasing practical peer-to-peer advice from a range of industry experts on how to plan, execute and measure a transformation strategy, this report ensures a crucial navigation of challenges to achieve successful outcomes.

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Security in MediaTech Ecosystems Megatrend Report

The IABM Security in MediaTech Ecosystems report analyses shifting security investment priorities across broadcast, media, and entertainment as digital reliance intensifies.

It defines strategic actions to strengthen resilience, modernize content protection, and mitigate AI-enabled risk within a highly interconnected MediaTech landscape.

As cloud-native and IP-based workflows expand, traditional perimeters dissolve and exposure increases. Simultaneously, AI-driven threats and synthetic media introduce escalating operational and reputational risk.

This report equips technology and business leaders with the insight required to align security strategy with operational scale, protecting enterprise value and crucially sustaining audience trust.

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Tracker Reports

ChainTracker™ 2025

ChainTracker™ delivers comprehensive qualitative and quantitative analysis of business and technology trends across the broadcast media and entertainment supply chain.

Using the BaM Content Chain® taxonomy, it examines key market drivers, investment challenges, evolving business models, and technology adoption across the segments: Create, Produce, Manage, Publish, Monetize, Consume, Connect, Store, and Support.

The report features Snap Insights on industry-wide trends, sector-focused analysis for Sports, News, and Studio production, and visual data from IABM surveys alongside expert commentary.

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GeoTracker™ 2025

GeoTracker™ is one of the four pillars of IABM’s tracking research. It offers a comprehensive analysis of key regional trends influencing MediaTech investments across five different geographies.

The report examines region-specific dynamics, market fundamentals, existing technology infrastructure, and key stakeholders. These factors determine the operational environment of media businesses in North America, Latin America, Europe, Asia-Pacific, and the Middle East and Africa.

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TechTracker™ 2025

TechTracker™ provides a comprehensive analysis of technology trends in the broadcast media and entertainment market. The report highlights five key technologies reshaping the MediaTech landscape: IP, cloud, AI/ML, OTT & streaming platforms, and remote production. It focuses on advancing technologies that rank high as investment areas and show strong likelihood for further adoption.

The report is based on comprehensive primary research — both qualitative and quantitative — as well as extensive secondary research. It examines the five key technologies through multiple analytical lenses: their relative importance in technology roadmaps, investment priorities, key drivers of adoption, challenges to adoption, and synergies in technology adoption.

Each technology receives a dedicated chapter with deep dive analysis of market trends. These chapters include data from IABM's survey of MediaTech vendors, service providers, and customers, along with insightful quotes from analyst-led interviews with industry experts and case studies that illustrate the key trends identified.

TechTracker is the second publication of IABM's Tracker research series, which consists of three reports — GeoTracker, TechTracker, and ChainTracker.

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