Supponor is the clear market leader in the emerging field of augmented reality digital replacement for real-time broadcast and streaming of in-venue advertising. Supponor\\\\\\\\\\\\\\\'s advanced technology delivers the most powerful and impactful brand activation in broadcast sport. Supponor solutions are being deployed for a broad range of Tier 1 sports – including European Football, Ice Hockey, Basketball, Motor Racing and American Football. We use our virtualized and targeted augmented reality messaging platform to maximize the value of TV-visible in-venue branding. This unlocks new creative opportunities that enable advertisers and sponsors to connect with local audiences through the power of global sport – and achieve stand-out brand differentiation. As a pure-play technology provider, Supponor combines powerful augmented reality overlays with traditional broadcast solutions to dramatically enhance the value of media and marketing rights for mass-audience sporting events for sports rights holders and their sponsor and broadcast partners. Supponor is based in London and Helsinki, and is backed by leading VCs and institutional investors and is co-funded by the European Union under the programme H2020 SME Instrument.