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ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT

White Paper from JUMP TVS

Thu 25, 03 2021

The media OTT world is getting increasingly crowded. Disney’s video-on-demand streaming service launch in 2020 attracted 10 million subscribers in its first 24 hours in just the US, Canada and Netherlands. Subscription video-on-demand platforms such as Netflix, Hulu, and Amazon Prime Video have accumulated millions of monthly active users and provide access to a variety of movies, TV shows, and documentaries at the click of a button.

There’s no doubt media consumption has increased substantially in digital formats, with the lockdown accelerating this trend.

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