- Sports leagues and other video rights holders can now build custom, interactive apps leveraging 24i’s Mod Studio pre-integrated with Phenix real-time video streaming
- Emerging new sports property Prep Super League, featuring elite high school-age players, is the first announced customer for the groundbreaking solution
- Combined Phenix and 24i solution will be demonstrated at IBC Show 2023
IBC Show 2023, Amsterdam, Sept. 6, 2023 – 24i, the expert in video streaming user experiences, and Phenix, the only real-time video streaming platform with proven experience at scale, have announced a groundbreaking partnership. The two companies together will deliver customizable, interactive white label apps with real-time video streaming and sub-half second latency to a wide range of consumer devices.
Donald McGarva, CEO at 24i and its parent company, Aferian plc said: “24i is renowned for its commitment to great streaming user experiences and when it comes to streaming sports and other live events, that means combining a great app UX with the shortest possible time delay between stadium and screen. This exciting partnership between 24i and Phenix will help us to jointly deliver a world class service to sports fans everywhere.”
The partnership is set to revolutionize the modern fan experience with a suite of customizable apps designed with the needs of sports leagues and rights owners in mind. These apps will integrate seamlessly with Phenix’s patented real-time delivery technology, offering sports fans the unprecedented ability to enjoy their favorite sports in broadcast quality with less than ½ second delay. Say goodbye to spoilers and hello to an immersive fan experience with synchronized video delivery across all devices ensuring everyone sees the same content simultaneously, regardless of connection or location.
Bill Wilson, Chief Product Officer at Phenix, said: “Phenix has been dedicated to perfecting the delivery of video with scalable, sub-second latency, which is exclusively what we offer our customers. By partnering with 24i, we’re able to give this software a home in a variety of apps that are perfectly compatible with our technology and platform. We’re thrilled about the potential to offer an elevated in-app user experience for our customers to enhance the capabilities of interactivity immensely. Our partnership with 24i brings our platform closer to being a full-service solution that demonstrates the true potential of interactive streaming services.”
The apps will offer a range of engaging features that are highly sought after by sports properties, leagues, broadcasters and other video content rights holders. These features include multi-camera views for games, events, and awards shows, allowing audiences to truly immerse themselves in the live experience. Phenix will also be able to extend its product offering across its customer base, thanks to 24i’s comprehensive backend event management system and customizable user experience and interface.
Prep Super League, a pioneering football league in North America, led by former President of the esteemed United States Football League (USFL), Brian Woods, has emerged as the first sports organization to embrace the revolutionary solution. With its sights set on an April 2024 debut, Prep Super League is ready to captivate sports fans with its state-of-the-art streaming apps powered by the combination of 24i and Phenix.
Brian Woods, Founder & CEO of Prep Super League said: “This was an incredible opportunity for the Prep Super League to be the first sports property to leverage this extraordinary partnership. We are aiming to bring our audiences innovative and engaging content geared towards younger consumers, specifically. The support of Phenix and 24i will give fans a drastically improved viewing experience, and we’re thrilled to be a part of this.”
The first iteration of the 24i and Phenix solution will be demonstrated at IBC 2023 (Hall 5, Stand C33) on mobile, tablet, and browser.
About 24i
24i creates irresistible video experiences that simply wow viewers to keep our customers ahead of the streaming curve. Our modular software solutions maximize flexibility and time to market—from a fully cloud-based platform for VOD, FAST and live TV, to a complete TV-as-a-Service solution.
An Aferian plc (AIM: AFRN) group company, we help OTT services, broadcasters and pay TV operators launch differentiated video streaming services, operate efficiently and grow their brands and revenue.
Our customers include telecoms companies like KPN, Telenor Sweden, Vodafone Iceland and Entel, broadcasters such as UK TV, KAN and NPO, and OTT service providers including BroadwayHD, Pure Flix and MGM+. For more, visit 24i.com.
About Phenix
As the leader in delivering interactive video at scale, Phenix powers innovative digital experiences that drive acquisition, engagement and retention for some of the world’s biggest brands.
Its patented technology is essential for delivering content in real-time that engages audiences with interactive experiences and generates revenue for sportsbooks, sports and gaming properties as well as broadcasters with real-time video streaming to global audiences at broadcast scale.
Trusted with streaming video for world-class events like The Oscars, Cheltenham Festival and the Super Bowl, Phenix brings proven experience delivering video to hundreds of thousands of viewers for the world’s largest events.
Phenix is headquartered in Chicago, IL with offices in California and Europe. For more information, visit phenixrts.com.
About Prep Super League
The Prep Super League is an elite, 11-on-11, spring football league with live games and ancillary content designed for the modern football fan. The league will play in 12 markets and kick off in Spring 2024 with top-rated college football prospects, collegiate playing rules, and games streamed live. The league was founded in 2023 by Brian Woods, founder of The Spring League and latest version of the USFL. For more information, please visit: www.prepsuperleague.com
