Bergen, Norway—15 August 2024— New research commissioned by Vizrt, the leader in real-time graphics and live production solutions for content creators, reveals the inefficiencies behind companies’ efforts in engaging employees.
The future of employee communications is video
Of those surveyed, 70% feel the quality of communications from their company affects how engaged they are as an employee. For multinational organizations this has even greater impact, with video communications playing a leading role in workforce motivation.
Nearly half (49%) of employees surveyed agreed that good quality video communication has a positive impact on their motivation. Furthermore, 67% of respondents agreed when employers use video communications, like Town Halls, or live streams, these technologies are more effective than other methods at helping them feel more aligned with the company’s vision, and in understanding the business updates, better.
According to Gallup, low engagement among employees may have reduced global GDP by 9% last year. And the engagement of employees is directly tied to lower turnover, lower absenteeism, higher profits, and higher productivity.
“Hybrid working isn’t going anywhere. Coupled with the growing need for global companies to be more efficient, reduce costs, and be more sustainable, video offers a viable solution. In this remote era, companies must engage and motivate employees no matter where they are based and quality in-house video production is proven to work,” remarks Chris Black, Global Head of Brand and Communications, Vizrt.
88% of respondents agree that the sound and visual quality of video communications is important in day-to-day operations, with 40% stating they would consider leaving their company if its communication efforts through video were poor.
Evolving employee expectations
These new findings represent the growing expectations and ever-changing attitudes of the workforce when it comes to communications and emphasize the need for high-quality visual communications enabled via video. These are of such importance that 40% of those surveyed believed poor video communications had the potential to weaken their company’s reputation. However, despite 83% of organizations using video in some sort of capacity for communication activities, including hybrid events, a proportion of employees feel let down by these experiences.
Adding in an entertainment factor
The majority of respondents note that opportunities for employees to interact with hybrid events via video are minimal, and nearly a quarter noting that audience engagement could improve for the interactive elements that are present.
Nearly half of respondents believe that company video communications need to provide some sort of entertainment value. 39% expressed a desire for interactive graphics, 34% for virtual reality, and 32% requested 3D animations to be part of these communications, representing the new expectation of television-style experiences brought by the convergence of traditional broadcast and AV.
When asked which technologies they wanted their company to invest in to add to their video communication experience as an employee, the top three choices were real-time data visualization, enhanced live streaming capabilities and audience participation tools.
“Ensuring effective internal communication goes beyond delivering the right message—it’s about enhancing the entire employee experience. High-quality video production, achieved through user-friendly live production tools, is key to driving engagement and enabling senior management to effectively share their vision. Investing in robust broadcastAV solutions that prioritize production value can transform internal communications, positively impacting the employee experience and business success,” concludes Black.
For more information, and to access the full research report, visit: https://www.vizrt.com/news-articles/broadcasting/employee-engagement-research-ebook/
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Press contacts: press@vizrt.com
Notes to Editors
About Vizrt
Vizrt is the leader in real-time graphics and live production solutions for content creators.
With a 25-year history of inventing new simplified workflows for storytelling whether it is in the news, sports, broadcast, education, entertainment, live events, digital media, advertising, or anywhere else video lives, Vizrt has helped define and reshape the way video is created and shared with the world.
Dedicated to delivering ground-breaking solutions for customers across graphics, cloud, remote and live production, live streaming, sports productions, virtual reality and virtual studios, and infrastructure – Vizrt enables more stories, better told.
In a world where attention spans are short, grabbing and holding onto audiences for entertainment, education or information requires craft, design, and vision. Vizrt’s team of 24/7 on-call experts and market-leading creative solutions, offers everything storytellers need to dazzle audiences, simply, effectively, and beautifully.
Billions of people watch stories or video powered by Vizrt everyday including from media companies such as Al Arabiya, Al Jazeera, BBC, CNN, CBS, ESPN, FOX, NBC, NHL, NFL, NRK, Sky Group, The Supreme Court of the United Kingdom, New York Giants, Nickelodeon, CBS Radio, ESPN Radio, MTV, USA TODAY, U.S. Department of Homeland Security (DHS), NASA, PWC, and more than 80% of the U.S. Fortune 100.
Vizrt is a global company with 700 employees in over 40 countries and is privately owned by Nordic Capital.
