At the recent Aviteng Tech Days 2025, Etere AI Solutions Architect, Alex Gattari, presented the results of an internal case study that compared four leading artificial intelligence models — GPT, Gemini, Grok, and DeepSeek — across key tasks including text generation, fact checking, image creation, and video shorts production. The results highlight both the advantages and limitations of current AI solutions for broadcasters and enterprises.
Key Findings
Text Generation
For this test, we prompted the AI to write a news article of 250 words about the history of the television.
■ GPT emerged as the most natural and flowing writer, requiring minimal editing, while Gemini delivered consistent tone but slightly less polish.
■ Grok was fast and punchy but less accurate, and DeepSeek’s output felt overly “AI-written.”
Fact Checking
We asked, “Who founded Etere”.
■ The results were unexcepted. Gemini scored highest with near-perfect accuracy, Grok provided partial but useful context, GPT corrected itself after feedback, and DeepSeek failed twice with fabricated answers.
Image Creation
For this test, we asked each AI to create a picture of Max Verstappen winning the 2025 world championship.
■ Gemini led with the most compelling visuals, GPT followed closely, while Grok and DeepSeek struggled to produce convincing results.
Video Shorts
We have given the AI the movie Fight Club and asked them to produce 10 shorts with subtitles to post on YouTube.
■ GPT produced the strongest YouTube-ready clips, though DeepSeek was fastest. Gemini and Grok delivered solid but less engaging outputs.
Deployment Insights
The study also explored on-premises vs cloud deployment:
■ On-prem offers control, security, and predictable costs, but requires heavy upfront investment and slower access to new technology.
■ Cloud provides scalability and cutting-edge tools, but comes with unpredictable billing, vendor lock-in risks, and compliance challenges.
Final Scores
■ Gemini: 8.8 – Fastest and most accurate overall
■ GPT: 7.5 – Best all-rounder, strong text and video generation
■ Grok: 6.9 – Inconsistent but occasionally insightful
■ DeepSeek: 4.8 – Weakest out-of-the-box, but customizable for niche needs
Conclusion
The case study concludes that GPT remains the most versatile AI, while Gemini is a close contender, excelling in speed and fact-checking accuracy. Grok shows potential but lacks consistency, and DeepSeek requires personalization to be effective. In addition, Llama and Mistral are good contenders as future alternatives.
About Etere
Since its beginnings in 1987, Etere has been preparing users for the future. Etere is a worldwide provider of broadcast and media software solutions backed by its mark of excellence in system design, flexibility, and reliability.
The revolutionary concept of the Etere Ecosystem promotes real-time collaborations and enhances operational efficiency across the enterprise. Etere Ecosystem software solutions manage the end-to-end media workflow and feature an integrative Web and Windows customizable architecture to fit perfectly in any system.
Etere delivers on its service excellence commitment with 24/7 worldwide support and inclusive software updates. Etere digital technologies and market-proven remote/on-site services, such as consultancy, training, installation, and demonstrations, are ready to run with your business no matter where you are.
Etere enhances your adaptability for the future and empowers you with the most innovative software tools to drive your business to greater heights.
To find a media management strategy that works for your business, visit www.etere.com
