LONDON – October 30th, 2024 – Leading video software company, Synamedia, today announced that AYOZAT, a UK deep technology and compute company with a strong presence in media, has chosen Synamedia Iris for comprehensive and integrated advertising campaign management, decisioning, and reporting for its live and on-demand streaming service, AYOZAT STREAM. Using Synamedia Iris, AYOZAT can now unlock new monetisation opportunities while serving viewers more targeted, relevant ads.
Before deploying Iris, AYOZAT faced challenges managing their ad inventory and campaigns using their existing solution. Synamedia has removed all friction points with the Iris Ad Manager, providing AYOZAT with complete control of their campaigns and allowing them to optimise campaign performance on-the-fly by adjusting campaign parameters to better meet business goals, all based on consistent measurement.
As well as reaching viewers based on audience segment data, Iris enables Ayozat to target ads to specific channels, apps, services, viewer devices, locations, times, or contextually based on viewing behaviour and content metadata, including anonymised first party data.
Umesh Perera, CEO at Ayozat said, “Choosing to partner with Synamedia was a no-brainer, once we’d seen for ourselves how Iris’ best-in-class, proven addressable advertising could bolster our ad revenue building capabilities. Integration with our deep tech product, AYOZAT TLC, and the technology stack has been easy and super-fast. This opens opportunities for new joint products using applications and workflows contained within AYOZAT TLC. We’re now confident our advertising proposition will attract local, regional and global brands to our platform and look forward to deepening our partnership together with Synamedia.”
Guy Southam, Senior Director of Advanced Advertising at Synamedia added, “We are delighted to get the opportunity to work with such a nimble, digital first business. We’ve integrated and deployed Iris across AYOZAT’s advertising ecosystem including FAST channels, AVOD, CTV apps and OTT and, thanks to Iris’ modular architecture, AYOZAT have the flexibility to quickly add new features as their needs evolve.”
About Synamedia
We’re trusted by service providers and content owners to deliver, enrich, and protect video. The flexibility and agility of our cloud and SaaS products enable customers of all types and sizes to launch, monetize, and scale services at speed. Our award-winning portfolio includes advanced advertising, business analytics, broadband and streaming video platforms, intelligence-led anti-piracy, and video network cloud and software solutions. Synamedia is backed by the Permira funds and Sky.
LinkedIn: Synamedia
About Ayozat
AYOZAT is a technology and media company, with a deep tech and compute product, AYOZAT TLC, that powers, stores and monetizes eco-systems and markets. The company operates in the media, government/defence and finance sectors. In the media, the company operates TV channels and a social all-in-one streaming service with a TV network, movies and series on demand, music streaming, podcasts, radio and pay-per-view, with follows and likes.
LinkedIn: AYOZAT
