Embrace, a leader in specialized business process management technology for media workflow orchestration, and TMT Insights, the leading media and entertainment professional services and software development provider, announced a technology alliance today actualizing their shared vision to make automated media workflows accessible for content marketing and advertising groups.
Emphasizing low-code, human integrations, and scalability, Embrace has become a trusted solution for the media and entertainment (M&E) industry. Leveraging Embrace’s Automate-IT, a media-oriented promo versioning software solution, paired alongside TMT Insights professional services offerings and operational management platform, Polaris, the two companies bring automation, orchestration, and collaboration to creative, broadcast, IT, and digital departments. Its widespread adoption underscores its ability to empower teams to handle complex, mission-critical demands effectively.
Commenting on the partnership, Julien Gachot, Embrace CEO, notes “The volume, versioning, and video requirements of today’s marketing campaigns are so format-diverse and sophisticated, these teams can no longer afford to operate outside of the main media supply chain. Our tech alliance with TMT Insights brings marketing teams closer to the technology stack, giving them the horsepower they need to compete – all at a fraction of the maintenance overhead.”
With the combined strengths of TMT Insights and Embrace, content marketing and promo teams can achieve unprecedented efficiency and agility. The partnership enables a highly scalable automatable way for managing incoming production assets, generating all required promo/ad-clips versions based on Adobe® After Effects templates, and seamless collaboration with third party creative agencies, further optimizing costs without compromising on reach or effectiveness.
With Automate-IT, third-party programming, traffic systems, MAM platforms and Adobe® After Effects templates are connected to gather content, select the right template, apply all variables, and generate clips fully automatically. Leveraging TMT Insights’ Polaris, creative assets are seamlessly routed into full production workflows, delivering teams an actionable “single pane of glass” into every aspect of the organization’s marketing content supply chain, from ingest through final delivery. The Polaris platform integrates directly into Embrace’s product suite as well as additional third parties and proprietary toolsets to give promo teams an intuitive and contextually meaningful representation of the data across its entire supply chain, allowing multiple teams to simultaneously visualize and manage complex workflows in any stage without needing to access or interpret information from a multitude of subsystems.
“The scale of marketing and advertising campaigns are increasing at an unprecedented rate and organizations need far more sophisticated solutions to be able to meet the demand. We are thrilled to partner with Embrace in transforming how premium content is promoted globally. This alliance streamlines the creation, management and distribution of all promotional elements taking these efficiencies beyond the traditional M&E industry. Together, we are forging a new era of collaboration that has until now been limited and bespoke.” said Hannah Barnhardt, COO, TMT Insights.
