London, UK – 4th September 2024 – Friend MTS, the leading provider of video content security solutions, today reported that numerous video service providers in Canada have uniformly chosen Friend MTS as their partner of choice to prevent piracy with Dynamic Delivery Server Blocking (DDSB). Forming an industry-first collaboration, these organisations have secured a nationwide court order to dynamically block access to any servers hosting broadcasters’ pirated content, including content from major sports leagues such as FIFA, NBA, NHL, and UFC.
Under the terms of this court order, Internet Service Providers (ISPs) can dynamically block access to servers attempting to distribute pirated content, without requiring a new order for each sporting event. This approach saves money and time by reducing court application fees and appearances while simultaneously protecting billions of dollars of sports content rights.
Pioneered by Friend MTS in 2017, DDSB delivers large scale blocking of content while meeting the strictest legal standard required for court-granted blocking orders. It arms customers with the intelligence and evidence they need to persuade ISPs to restrict access to illicit servers, drastically cutting the number of illegal streams available. This in turn encourages viewers to watch their content on legitimate commercial sites and helps maintain the value of that video content. Friend MTS’ DDSB has a proven international track record of preventing illegitimate access to content in as little as four minutes. While this rapid enforcement is particularly suited to short format content, such as sports and live events, it is also increasingly recognised by broadcasters as a highly effective means of protecting linear content.
“This collaboration shows the powerful impact that results from video service providers, ISPs, and video security specialists coming together to fight piracy,” said Shane McCarthy, CEO, Friend MTS. “Canadian operators are leading the global industry by setting the bar for piracy prevention in new, dynamic ways. We’re thrilled to have helped them not only implement security solutions, but to obtain the blocking order as well. Our unique blend of expertise and blocking technology innovation is aiding their security teams, legal counsels, and business leaders with the right analytics and evidence to effectively stop piracy, without impacting legitimate websites.”
For more on Friend MTS’ blocking solutions, please visit here. To book an appointment with Friend MTS at IBC, email enquiries@friendmts.com.
About Friend MTS:
As the number one anti-piracy provider, Friend MTS is the trusted cybersecurity partner of the biggest brands in media, sports, and entertainment. Our mission is to help content owners, broadcasters, and operators increase revenues by combating piracy and reducing the impact of illicit content distribution. Through Emmy Award-winning fingerprint-augmented content monitoring, forensic watermarking, industry-first server blocking, and legal enforcement, we provide the most advanced anti-piracy solutions. Our data insights help clients understand piracy trends, optimise strategies, and protect content more effectively. Founded in 2000, FMTS is owned by private equity firm NorthEdge and has offices globally.
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