HAND’s “Challenges & Opportunities in AI Talent Utilization” webinar recording

HAND’s “Challenges & Opportunities in AI Talent Utilization” webinar recording

MediaTech Intelligence

HAND’s “Challenges & Opportunities in AI Talent Utilization” webinar recording

Thu 15, 02 2024


Welcome to the recording of HAND (Human & Digital)’s first webinar/livestream, with a deep dive into the intricacies of AI Talent Utilization that took place on 7 February 2024. With leaders from SAG-AFTRA, CAA, Cast & Crew, SMPTE, FBRC.AI, Wild Capture, Project Origin/C2PA, and more – this 90-minute event captured valuable insights into the nuanced landscape of AI for talent in the entertainment industry. With lively discussions on critical industry topics such as AI talent utilization and innovation, deepfake authentication, and AI talent monetization, in addition to the ethical and legal considerations regarding AI’s impact on talent rights — affecting their Name, Image, Likeness (NIL) C’s: – Consent, Control/Credit, and Compensation – we hope you find this video useful!

The webinar video consists of three 30-minute panels:


1) The State of AI Talent Utilization: Exploring the current status and future outlook affecting Name, Image, Likeness (NIL) rights and compensation for legal, virtual, and fictional talent in film, TV, sports, gaming, and beyond.

  • Moderator: Muki Kulhan – Co-Lead, IBC Accelerators
  • Panelists:
    • Renard T. Jenkins – SMPTE – President
    • Natalie Monbiot – Hour One – Head of Strategy
    • Wilfred Driscoll – WILD CAPTURE – Co-founder & CEO
    • Rachel Joy Victor – FBRC.ai – Co-founder

2) Battling Deepfakes: Delving into the ongoing industry efforts to combat deepfakes, understanding the scale of the issue, and predicting its trajectory.

  • Moderator: Will Kreth – CEO – HAND (Human & Digital)
  • Panelists:
    • Duncan Crabtree-Ireland – SAG-AFTRA – National Executive Director
    • Alexandra (Alex) Shannon – Creative Artists Agency – Head of CAA Strategic Development
    • Bruce MacCormack – Neural Transform, co-founder of Project Origin & C2PA
    • Richard Atkinson – CDSA Ltd. – President
    • Walter Pasquarelli – Expert Advisor on Gen AI Policy (formerly at The Economist)

3) AI Talent Monetization: Unpacking the mechanisms behind capturing AI talent rights, royalties and residuals in Hollywood after the SAG & WGA strikes, and the use and tracking of “digital replicas.”

  • Moderator: Simon Pulman – Partner / M&E Practice co-chair at Pryor Cashman
  • Panelists:
    • Peter Scott – Play Anywhere, Inc. – CSO
    • Greg Smith – Cast & Crew – President
    • John Canning – Director Developer Relations – AMD / Producers Guild of America (PGA)

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