Crucial industry insights will inform MediaTech planning for 2025 and beyond
IABM’s Business Intelligence Unit has just published its ChainTracker™ report on the IABM Business Intelligence reports portal, MediaTech Vantage. The ChainTracker™ is the third and final annual MediaTech Tracker IABM produces; already published are the GeoTracker™ and TechTracker™.
The ChainTracker™ report provides a comprehensive analysis of business and technology trends in the broadcast media and entertainment market, using IABM’s BaM Content Chain® segmentation – Create, Produce, Manage, Publish, Monetize, Consume, Connect, Store and Support. The report is based on comprehensive primary research, both qualitative and qualitative, as well as extensive secondary research.
There is a Snap Insights section at the beginning of the report that focuses on trends across the entire content chain; this is followed by nine chapters, each one focusing on market trends in a specific segment of the content chain. Each of the chapters also includes insights that relate specifically to sector-led trends in sports, news, and studio production.
The report contains visual analysis of data from IABM’s biannual industry tracker survey of MediaTech professionals, reinforced by insightful quotes from analyst-led interviews with industry experts, as well as case studies that illustrate key trends identified.
Some key questions answered by the report:
- What are the key investment drivers and challenges in each content chain segment, and within the sports, news and studio sectors?
- How are business models evolving across different segments of the content chain?
- What factors are influencing technology innovation and investment in each content chain segment, and within the sports, news and studio sectors?
“The new ChainTracker™ report is designed to provide IABM members with a holistic view of what’s going on in and across every segment of the BaM Content Chain®, and also how these developments are playing out in the key verticals within MediaTech – sports, news, and studio production,” said Chris Evans, Head of Knowledge at IABM. “Bringing it all together in a single, comprehensive report will give IABM Platinum members one-stop access to crucial knowledge that can underpin successful technology and business decisions for 2025 and beyond.”
The ChainTracker™ report is available to IABM Platinum members as part of their annual subscription, and can also be purchased in full or on a chapter level basis by other parties as a single report license. Contact insight@theiabm.org for further information and enquiries.
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IABM is the authoritative voice of the broadcast and media technology supply industry worldwide. Its wide range of services to members encompasses market research and intelligence, training, expert representation at standards bodies and broadcasting unions, executive networking opportunities, and preferential purchasing. A presence at every major broadcast tradeshow, IABM also provides a valuable channel for communication among broadcast manufacturers, government, and regulatory bodies. Additional IABM activities include awards programs for innovation and scholarships designed to stimulate the development of the broadcast and electronic media industries on an international basis. For more information, please visit www.theiabm.org.
