Converged Architecture and Business Models Drive Profitability in the Total TV Landscape
DENVER, March 14, 2024 — At the 2024 NAB Show, Imagine Communications will spotlight the latest in its Make TV and Monetize TV solutions portfolio. Located in the West Hall of the Las Vegas Convention Center (booth W2467, April 14-17), the showcase will present evolutionary solutions and strategies for media companies. These offerings are designed to support a flexible transition to converged architectures and business models, fostering sustainable, scalable, and profitable growth.
Steve Reynolds, President of Imagine Communications, highlighted the industry’s shift towards sustainable growth models for both CTV and linear operations, emphasizing profitability in the evolving media landscape.
Make TV Highlights:
Imagine’s Make TV solutions enable the efficient delivery of premium video content across all screens, aiming to maximize profitability for media companies. Brendon Mills, General Manager of Playout and Networking at Imagine, pointed out the importance of multisite and multimodal operations for future TV innovation.
- Connectivity Demos: The Selenio™ Network Processor (SNP) and its new SNP-XL variant offer flexible signal processing in IP and SDI workflows, supporting transitions to the cloud.
- Playout Demos: The Imagine booth will feature advancements in playout solutions, including the Imagine Aviator™ platform for multisite operations and multimodal origination, alongside the award-winning Versio™ integrated playout solution and Magellan™ Connect for seamless management across various environments.
Monetize TV Highlights:
Imagine’s Monetize TV solutions provide innovative ad tech tools to support new business models, from linear addressable and FAST to Total TV trading. Rob Malcolm, General Manager of Ad Tech at Imagine, underlined the company’s extensive experience in linear and streaming ad management.
- Ad Tech Demos: Debuting at NAB is CrossFlight™, Imagine’s cloud-based ad sales platform designed to streamline sales processes and support a converged, audience-first future. Also featured will be GamePlan™, Imagine’s dynamic ad placement engine, and SureFire™ video ad server, enhancing revenue streams across linear and CTV.
For more details about Imagine Communications’ presence at the 2024 NAB Show, please visit https://imaginecommunications.com/nab-show-2024/.
About Imagine Communications:
Imagine Communications empowers the media and entertainment industry through transformative innovation. Its solutions support mission-critical operations worldwide, with nearly half of the world’s video channels traversing its products and its software driving a significant portion of global ad revenue. Imagine is committed to advancing IP, cloud-enabled, software-defined network, and workflow solutions. For more information, visit https://www.imaginecommunications.com and follow on Twitter @imagine_comms.
