IBC 2025 — Stand 6.A12
LucidLink Unveils Transformative New Product Innovations, Expands Collaboration with AWS, and Celebrates Emmy® Win at IBC 2025
Amsterdam and San Francisco, September 4, 2025 — LucidLink, the storage collaboration platform for creative and enterprise teams — and newly named a recipient of an Engineering, Science & Technology Emmy® Award by the Television Academy — will unveil a series of transformative new product innovations for the first time at IBC 2025.
These latest developments extend the LucidLink experience to every creative and everyone connected to the workflow. Alongside these announcements, the company will feature in the IBC Showcase Theatre with partner Moments Lab and host a series of networking and community-focused activities in its new location: Hall 6, Stand A12.
Showcase Theatre Session with Moments Lab
The free Showcase Theatre session, “From Capture to Cut: Real-Time Workflows Powered by AI and the Cloud,” takes place on Saturday, 13 September from 16:00 to 16:20 in Hall 8.
This session brings together two technology leaders for a meeting of minds:
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Richard Yu, Chief Product Officer at LucidLink
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Fred Petitpont, Chief Technology Officer at Moments Lab
Together, they will demonstrate how Brut Media delivered its Cannes Film Festival coverage using AI tagging, cloud indexing, and direct editing in Premiere Pro — all powered by LucidLink and Moments Lab, without downloads or manual transfers.
The Brut Media Cannes case study is a powerful proof point, showing how creative teams can not only look back at major cultural moments but also build forward-looking workflows that reimagine how content is captured, produced, and shared in real time.
Collaboration with AWS Deadline Cloud
Alongside its own presence in Hall 6, LucidLink will also be part of the AWS stand in Hall 5, Stand C90, within the Content Production zone. Here, LucidLink will demonstrate its collaboration with AWS Deadline Cloud, a fully managed service that streamlines the setup, scaling, and management of render farms.
Building on its Emmy® Award-winning platform, LucidLink’s integration with AWS Deadline Cloud allows creative teams to connect workflows from ingest through rendering without delays caused by downloads, syncing, or complex infrastructure.
LucidLink provides instant access to data across distributed teams, while AWS Deadline Cloud provisions and scales compute resources on demand.
The result: faster creative iterations, more efficient use of resources, and greater flexibility in the cloud. Visitors to the AWS stand will see how LucidLink and AWS Deadline Cloud together enable smooth end-to-end pipelines that help studios deliver content more effectively.
Executive Statement
Peter Thompson, Co-Founder and CEO of LucidLink, said:
“At IBC this year, we’re thrilled to unveil a new generation of products and functionality. These are the same innovations that helped earn LucidLink an Engineering Emmy® Award, and they are designed to bring the LucidLink experience to every creative professional. Our new collaboration with AWS Deadline Cloud further reinforces this vision, giving studios a faster and more flexible way to produce content in the cloud. We invite attendees to see our technology firsthand by joining our Showcase Theatre session with Moments Lab, visiting our new stand in Hall 6, or finding us at the AWS stand in Hall 5.”
Networking & Community at Hall 6, Stand A12
Building on the success of the LucidLink-Up event series, which launched in London earlier this year to foster genuine connections within the creative community, LucidLink will host daily networking sessions designed to give IBC visitors direct access to product experts and industry peers.
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Power Hours: Relaxed morning meet-ups with free coffee and croissants
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Friday 12 September, 10:30–11:30
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Saturday 13 & Sunday 14 September, 09:30–10:30
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Happy Hours: Drinks and conversations
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Friday 12 September, 17:00–18:00
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Saturday 13 September, 17:00–18:00
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Both sessions are designed as opportunities to connect with editors, creatives, post-production leads, and technical teams, continuing LucidLink’s commitment to supporting collaboration and community across the Media & Entertainment industry.
