Brussels, Belgium – March 4, 2025 – Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced that Wael Yasin has joined Mediagenix as Sales Director Central Europe. Wael’s appointment comes on the heels of Mediagenix strategic expansion including the continuous recruitment of top industry talent, underscoring the company’s dedication to shaping the next generation of cloud and software media solutions. With more than 18 years of experience in media and entertainment, Wael brings a proven track record of solving real-world challenges that enable customers to achieve new levels of efficiency and profitability.
Wael will focus on Mediagenix customers’ and prospects’ success across all countries in Central Europe. He will bring a fresh perspective on business strategies, building long-term partnerships with media organizations, including broadcasters, VOD/OTT platforms, telcos, studios and distribution groups. Wael’s experience will help clients optimize their media supply chain operations and unlock new revenue opportunities using Mediagenix’s modular SaaS solutions.
“Mediagenix is expanding its team with top industry experts, reinforcing our commitment to delivering content-centric, cloud based workflows to improve business outcomes from optimizing content creation, commissioning and acquisition through to audience experience,” said Francoise Semin, Chief Commercial Officer, Mediagenix. “With Wael’s extensive experience, our customers gain actionable insights into the true potential of Mediagenix’s cloud-based workflows.”
Previously, Wael held a key role at Qvest as Enterprise Account Manager, where he worked across the media value chain, supporting clients in adopting cutting-edge technologies to enhance their workflows. His experience and hands-on approach will reinforce Mediagenix’s commitment to delivering tailored, innovative solutions for the modern media industry.
“I am eager to collaborate with our talented team and contribute to our continued success in the evolving broadcast and OTT landscape,” said Wael. “With rapid industry transformation, I look forward to helping clients streamline workflows, maximize content impact, and stay ahead in a competitive landscape. Mediagenix’s visionary approach to content lifecycle management and its cutting-edge technology provide a unique opportunity to drive real impact.”
Schedule an appointment to meet us at the NAB 2025 Show in Las Vegas at booth W4023 April 5-9, 2025, where we’ll transform how you connect the right content with the right audience. For more information about these innovative solutions, please visit https://www.mediagenix.tv/.
About Mediagenix
Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, content scheduling and content personalization all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York City, Paris, Singapore, Skopje, and Sydney. With a team of 400+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally.
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