France’s Leading Unscripted TV Production Company Is Now Leveraging Moments Lab’s MXT-2 Solution to Reach New Audiences and Scale Revenue Generation From Its Catalog.
PARIS and NEW YORK — April 17, 2025 – AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique strategic partnership designed to transform the way unscripted audiovisual content is managed and monetized using AI. The new partnership reflects a shared ambition to build an innovative ecosystem that places AI at the core of content value creation strategies, while unlocking new avenues for growth and global distribution.
Leveraging Moments Lab’s cutting edge MXT-2 multimodal AI and video discovery platform, Satisfaction Group is now able to comprehensively index, share and exploit its extensive catalog, which spans across entertainment, reality TV, documentaries, magazines, game shows, and factual programs, transforming its content search, discovery, and repurposing capabilities. The partnership includes access to new AI features and collaboration on the development of new functionalities tailored for unscripted content production.
The MXT-2 AI model – trained on 1.5 billion images and tailored for high-volume video libraries – will notably further Satisfaction Group’s strategic priorities, which include scaling the repurposing and monetization of its unscripted content catalog, and developing a B2B media marketplace for content transactions.
“Moments Lab adds a new layer to our production business and this partnership positions our group at the forefront of innovation. With Moments Lab, we’ve found a technology partner that truly understands our challenges and helps us unlock the full potential of our existing catalog and future creation,” said Anne Cohen-Scali, chief operations officer at Satisfaction Group.
By combining Moments Lab’s technological expertise with Satisfaction Group’s creative strength, the partnership will leverage the standards of the media industry through pioneering technology and intelligent content exploitation.
“It’s an honor to partner with Satisfaction Group who are pioneering AI-driven unscripted content repurposing and in doing so realizing new, untapped opportunities,” said Carole Pigeard, SVP of global sales at Moments Lab. “This partnership marks a major milestone in our commitment to delivering innovative tech solutions to content creators. The collaborative ecosystem that Satisfaction is developing with Moments Lab enables TV producers to scale next-gen workflows and create new opportunities for revenue generation.”
Moments Lab’s roster of clients span across media and entertainment, sports, and brands, and includes the likes of Hearst, AFP, Brut, Bayer 04 Leverkusen, the French Football and Basketball Federations, and the International Cycling Union.
About Satisfaction (www.satisfactiongroup.com) Satisfaction was founded in 2010 by producer and TV host Arthur Essebag. The company has become a key player in the creation and production of formats in France with notable successes such as the long-running comedy entertainment format “Anything Goes” (adapted in nearly 40 territories) and more recently, the adaptation of Talpa’s format “The Floor.”
With its diverse production companies, Satisfaction Group produces over 1,000 hours of TV shows annually for major players and diverse audiences. Its unique production expertise and creative know-how leads to numerous creations of new formats every year, ranging from “shiny floor” entertainment (Visual Suspect, 1 to 10 How Well Do You Know) to reality TV (Love Trip Paris, The Villa of the Broken Hearts), documentaries (Ramses II Secrets of a Pharaoh, Iron Mask: The Enigma of the Sun King), magazines (Au bout de l’enquête, Météo à la carte), and factual programs (Mums & Famous, AU Galop). Its portfolio also extends to other genres such as fiction, live performances, digital content, and institutional programs. The company also adapts and produces hit formats such as “Who Wants to Be a Millionaire,” “Dragon’s Den,” “Newly Wed,” and “Who Bares Wins.”
In 2020, Satisfaction Group marked a new stage in its growth with the acquisition of the French operations of Sony Pictures Television, including Sony Pictures Television France and Starling, which specialize in the production of game and entertainment programs. In 2021, Satisfaction Group also formed a strategic partnership with Talpa Netherlands. In 2023, the French group took shares in the newly launched unscripted UK production company Yes, Yes MEDIA, sealed creative joint-venture with UK giant Fulwell 73 and Keshet International and launched Satisfaction Iberia aiming at developing, adapting, and producing mainly unscripted content for Spanish, Portuguese, and Latin American markets.
About Moments Lab (www.momentslab.com) Moments Lab’s mission is to help content producers build videos faster. Our video discovery platform makes media content searchable to reduce the time spent sourcing the key moments required to tell a story. MXT – the most awarded multimodal AI by the video industry – is here to address video understanding and indexing challenges, describing sequences in natural language, enabling content professionals to focus on creativity and higher-value decisions.
Today, our platform is used worldwide by TV networks, production companies, sports rights holders and brands to scale content creation workflows and generate new revenue streams. Whether it be for managing and accessing archives, live recordings, clipping highlights, researching story angles, content retrieval, or content showcasing and licensing.
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