Vizrt launches AI-powered advances for speed and accuracy in media management

Vizrt launches AI-powered advances for speed and accuracy in media management

IABM News

Vizrt launches AI-powered advances for speed and accuracy in media management

Fri 28, 11 2025

With Viz One 8.1, new AI capabilities help content creators log, find, create, and repurpose media faster than ever before

London, United Kingdom —26th November 2025— Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, and accuracy in the industry-leading media asset management (MAM) system, Viz One 8.1.

Broadcasters and content owners today face mounting pressure to deliver more content, faster, and across more platforms. With the ever-growing volume of raw footage and the limits of manual shot logging and archive research, traditional workflows are no longer sustainable.

To address these common challenges, Viz One 8.1 integrates with aiconix’s DeepVA sovereign AI platform, automating key stages of media management and moving teams from time-consuming manual processes to managing media with speed and accuracy.

Enrich your content with visual understanding

With the integration, the AI-powered visual recognition in Viz One 8.1 means the user can surface the right content in seconds. It adds visual understanding to archives and workflows, automatically identifying and tagging faces, objects, and scenes within video material, including through trainable custom models.

The AI automated metadata generation replaces the need for manual logging. Instead, teams can review metadata logged by AI, train custom models for unknown entities, and perform optional quality assurance reviews. The strength in reliability is significant: up to a 50% increase in logging accuracy, 10 times the speed in logging workflows, and five times quicker search and discovery.

With the increase in time efficiency, surfacing the best clips, scenes, and themes dramatically expands the possibilities for reuse, compliance, and even monetization of the content.

“Content creators need AI that works for their specific needs, not a one-size-fits-all solution,” says Esther Arroyo, CMO at aiconix. “DeepVA’s ability to train custom models and generate structured, machine-readable metadata ensures Viz One customers can optimize their workflows and deliver more relevant, localized content to their audiences.”

Faster research and clip discovery mean fewer bottlenecks and greater creative flexibility for broadcasters and content creators working across news, sports, and entertainment on any platform.

Built on a future-ready foundation

Viz One 8.1 builds on the system’s containerized architecture designed to scale seamlessly across on-premises, hybrid, and cloud environments. DeepVA’s AI services are deployed securely within each Viz One environment, providing powerful AI workflows without risking sensitive data leaving the infrastructure.

Together, Vizrt and DeepVA pioneer a pragmatic approach to AI in media: delivering automation where it adds real value, without unnecessary complexity. Viz One 8.1 delivers the kind of AI that makes a measurable difference; saving hours of manual tagging, surfacing the most relevant assets instantly, and helping content creators tell better stories, faster.

Viz One 8.1 is the next step in our long-term vision to accelerate efficiencies,says Jochen Bergdolt, Head of MAM at Vizrt. “By combining Viz One’s proven reliability with intelligent automation, we’re giving customers the tools to work smarter today – and build stronger media operations for tomorrow.”

Find out more about the ultimate media asset management efficiencies: https://www.vizrt.com/products/viz-one/

 

Press contact: press@vizrt.com

Notes to Editors

About Vizrt

Vizrt is the leader in real-time graphics and live production solutions for content creators.

With a 25-year history of inventing new simplified workflows for storytelling whether it is in the news, sports, broadcast, education, entertainment, live events, digital media, advertising, or anywhere else video lives, Vizrt has helped define and reshape the way video is created and shared with the world.

Dedicated to delivering ground-breaking solutions for customers across graphics, cloud, remote and live production, live streaming, sports productions, virtual reality and virtual studios, and infrastructure – Vizrt enables more stories, better told.

In a world where attention spans are short, grabbing and holding onto audiences for entertainment, education or information requires craft, design, and vision. Vizrt’s team of 24/7 on-call experts and market-leading creative solutions, offers everything storytellers need to dazzle audiences, simply, effectively, and beautifully.

Billions of people watch stories or video powered by Vizrt everyday including from media companies such as Al Arabiya, Al Jazeera, BBC, CNN, CBS, ESPN, FOX, NBC, NHL, NFL, NRK, Sky Group, The Supreme Court of the United Kingdom, New York Giants, Nickelodeon, CBS Radio, ESPN Radio, MTV, USA TODAY, U.S. Department of Homeland Security (DHS), NASA, PWC,  and more than 80% of the U.S. Fortune 100.

Vizrt is a global company with 700 employees in over 40 countries and is privately owned by Nordic Capital.

About aiconix

DeepVA empowers organizations to integrate artificial intelligence seamlessly into their existing systems — transforming how they manage, analyze, and understand visual content. Designed for media, public institutions, and enterprise environments, DeepVA delivers scalable and sovereign AI capabilities that enhance productivity and data value across the entire workflow.

With full compliance to the EU AI Act and strict data protection standards, DeepVA ensures data sovereignty and security at every stage of your operations. Whether deployed in the cloud, on-premises, or in hybrid environments, the platform adapts effortlessly to every infrastructure and compliance needs.

 

Its modular Composite AI Platform offers an expanding set of models — from face recognition and speech-to-text to QR code and logo detection and Visual Understanding – giving the flexibility to innovate responsibly and scale efficiently across use cases, teams, and regions.

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