Zürich and Amsterdam – 26 March 2026 – yallo, a full-service telco provider in Switzerland, has expanded yallo TV with an enhancement of its Highlights feature, adding auto-generated video previews powered by Media Distillery’s Preview Distillery™. This upgrade increases the availability of highlights by 20%, helping viewers discover more engaging content quickly.
yallo TV’s existing Highlights feature, crafted by its editorial team, presents short, curated video previews that capture the essence of shows and movies, as well as promos for upcoming events such as sports. With the integration of Media Distillery’s Preview Distillery, yallo TV is now expanding Highlights to include auto-generated previews.
These spoiler-free previews, which are 15–20 seconds long, provide viewers with a clear overview of a programme and help them decide what to watch. Highlights are available across all devices, including smart TVs and mobile devices.
The previews will be available for movies, shows and series in German, French and Italian. A total of 200 clips are provided each month, without any additional editorial workload.
“With the ever-increasing availability of content, we want to support viewers in finding relevant content quickly. The solution from Media Distillery allows us to expand the availability of clips for more engaging content efficiently,” said Stefan Fuchs, Chief Consumer Officer – Flanker Brands at Sunrise.
Roland Sars, CEO of Media Distillery, is equally enthusiastic about the collaboration: “We are proud to deliver auto-generated Highlights to yallo TV, especially given that they already create high-quality editorial clips. Preview Distillery helps yallo TV scale its content discovery without compromising on quality, making it easier for viewers to find and enjoy the best of their library. Our collaboration demonstrates how AI can empower broadcasters to operate with creator-level agility while maintaining broadcast-grade standards.”
yallo TV’s editorial team currently produces 80 highlights per week for catch-up content and event promos, such as sports games. The auto-generated Highlights from Media Distillery complement these editorial previews.
The solution is seamlessly integrated via Media Distillery’s API, allowing yallo TV to combine both editorial and auto-generated content for a richer, more diverse viewer experience.
Media Distillery and yallo TV have worked closely to ensure the auto-generated previews meet the high standards set by yallo TV’s editorial team.
“We continuously iterate to improve our preview generation, making each clip more representative and engaging for viewers,” added Sars. “Over the past months, we have been working with the yallo team to ensure the previews meet their editorial standards. It is great to see how that collaboration has resulted in high-quality clips that can now be used at scale.”
