Simplestream’s Channel Studio lets OTT and streaming operators repurpose existing backlog of video-on-demand (VOD) assets and create virtual ‘live’ channels with optional server-side ad insertion, and/or on-screen graphic overlays. A seamless playback experience sits at the core of new opportunities for monetisation, with increased audience engagement and higher live viewing figures as a result. Channel Studio allows operators to distribute content anywhere, including leading FAST platforms.
Channel Studio is the easiest gateway to the creation of new channels, avoiding traditional scheduling software's complexity. A simple drag & drop, cloud-based interface simplifies channel creation workflows through building playlists. Operators can choose between creating single playlists, for each day, or creating sub-playlists, transforming short-form clips into longer programmes. Both can be edited and used numerous times to create 24/7 schedules. These playlists can be made up of videos and slates, displaying vital information and allowing users to create the perfect 1-hour programme.
Simplestream’s VOD2Live technology underpins Channel Studio, making it easy to encode and package the schedule in real-time. Channel Studio allows for video ingestion and validation from any third-party provider. Broadcasters, content owners, and media brands will be able to retain their existing OVP and avoid the migration of large backlogs of VOD content.
Operators can choose the most profitable advertising and promotion models. Pre-roll, mid-roll, or ad pods are all available with choices between server-side (SSAI) or client-side (CSAI) ad insertion. The product is pre-integrated with ad servers like Google Ad Manager, SpringServe, FreeWheel, SuperAwesome, and more. Custom tags can pass user and content metadata to the ad server for advanced targeting. Virtual channels can be configured to include only the markers, making them compatible with a variety of FAST platforms and business models.
On-screen, dynamic graphic overlays are leveraged by Virtual channels – powered by Channel Studio – to provide sales opportunities. Supporting operators in the teleshopping, sport, and news sectors, dynamic overlays create customised experiences by placing data-driven graphics on top of clean feeds, with various branding themes, animations, stock levels, tickers, and other content such as QR codes to increase sales opportunities.
Channel Studio can seamlessly distribute content to owned and operated sets of applications; Simplestream’s App Platform; or a growing collection of FAST platforms.
