Browse worldwide industry events calendar
View IABM activity at events
Register for IABM events (online and face-to-face)

Winning Strategies for fan engagement on major sports events

22nd June 2022

Red Bee Media and STATS Perform Webinar Wednesday 22nd June 2022 @ 4pm BST

Excitement, anticipation and pressure mount in the lead up to the prestigious World Cup, kicking off in November in Qatar. As football fans eagerly await their favourite players to lead their teams to victory, broadcasters and service providers will be preparing to deliver the highly sought-after coverage. The competition providers face in delivering the best football coverage may be as fierce as the action on the pitch.

Technological advancements and innovations today make enabling exciting and unique fan experiences much more attainable with the right vendor. Data-powered technology solutions delivering best-in-class football analytics are a reality.

Join this webinar organized by Red Bee Media and STATS Perform, together with Innovative Systems, to learn about the recent trends in sports media consumption, the changes in the M&E competitive field and what challenges this poses in building engaging experiences around major sports events. During this interactive session we will disclose a full set of capabilities that will help the media companies leverage the FIFA World Cup coverage and how they can build excitement from sports data statistics.

Join Red Bee Media, STATS Perform and Innovative Systems together demystifying the topic of building excitement from sport data statistics.


Nicole Masterson

Partner Development Manager + Solutions Specialist, STATS Perform

Bio: Nicole Masterson is a Partner Development Manager and Solution Specialist for Stats Perform, the global leader in sports data collection and technology. Nicole has 10+ years in the media, sports and entertainment industries, specializing in sponsorship partnerships, optimizing brand strategies, advertising activations, and growing account and client services. Nicole has had the privilege to work for NFL Network, FOX Sports and FanDuel during her time in the industry. In her current position, Nicole helps partners and clients take full advantage of the combined power of Stats Perform, our connected technology and market presence by leverage joint value propositions, messaging, and identifying markets and personas across the sports technology landscape.

Jason Marchese, Head of Sales, Americas, Red Bee Media

Bio: Jason Marchese is an experienced Sales leader, motivator and team builder for more than 20 years. Jason is driven by a sense of accomplishment and takes pride in providing the best customer experience possible. As the Head of Sales, Market Area Americas, his goals include building and running a Sales and Marketing team as well as hitting designated sales targets on a yearly basis. In addition to his primary job functions, Jason has been recognized by Senior Leadership for his extraordinary commitment to growing the Red Bee Media Business. For over 11 years, Jason Marchese has been a noteworthy leader in the Content Discovery space. During his tenure at Red Bee Media, Jason helped the company gain new clients, bring new product ideas to Senior Leadership for approval and run a profitable Sales Team in The Americas. Jason Graduated from Siena College with a Bachelor’s in Marketing Management.

Jerry Weber, Vice President, Innovative Systems

Bio: Jerry Weber, VP at Innovative Systems, brings over 20 years of video and networking experience as an Engineering Consultant for 16 years before joining the Innovative Systems team in 2015. Mr. Weber drives the video development, support and new concepts bringing advanced video solutions to small and medium-sized service providers throughout North America.