Date: 9:30am - 10:15am (CEST) - Friday, 13 September

Location: The Auditorium Complex

Agenda

9:30am

BIU Data Insight
Join the IABM’s new Head of Knowledge, Chris Evans, and CTO, Stan Moote, for an essential briefing to kick off your IBC show for 2024. Featuring data-driven market intelligence from the IABM’s latest MediaTech industry tracker, Chris will share insights to help navigate the rapidly evolving new media landscape and identify critical business trends.

9:45am

IABM's Technology Roadmap
Stan Moote will provide an update on the IABM’s Technology Roadmap, detailing the progress of technology adoption in the broadcast media and entertainment industry. This session aims to help attendees align and validate their outlook.

10:05am

Guest Panel
Chris and Stan will be joined by members of the IABM’s Global Engaged Partners Program (GEPs), including leading technology decision-makers from the end-user community. The panel will discuss standout findings from the data and delve into managing AI innovation efficiently across media organizations, focusing on avoiding duplicated efforts during this period of sandbox experimentation.