Business Transformation - Embracing SaaS

Clayton Hotel, Chiswick, London

1pm - 5pm

DELEGATES - Click here to download all the essential details you need for attending

This event incorporates the IABM AGM:

IABM AGM - 1.30pm - 2pm

Executive Summit - 2pm - 5pm

Changing market dynamics driven by the digital revolution are fundamentally rewriting the way we do business, technology choices, and working practices. To succeed today, we need to think and act differently across every aspect of what we do – transforming our businesses.

That’s why IABM is hosting a series of Executive Summits on Business Transformation – each drilling down into a key element - to arm members with the strategies they need to navigate this change successfully across every aspect of their business.

In this Executive Summit, we are taking an in-depth look at the move to Software-as-a-Service (SaaS) business models. SaaS has major implications across the organisation, from R&D and product lifecycle management to finance, sales and marketing.

The Summit will open with a keynote speech, backed up by in-depth research from IABM’s Business Intelligence Unit. A panel debate follows, with delegates encouraged to join the conversation.

Book now to ensure your place and be part of the revolution – not a victim of it!

13.00 Registration with Refreshments

13.30 IABM AGM and announcement of new IABM Board

14.00 Welcome and setting the scene

Darren Whitehead, Director of Business Development, IABM

14.10 Broadcast & Media Technology Transformation: Facts & Figures

Lorenzo Zanni, Head of Insight & Analysis, IABM

This presentation will discuss the most recent trends in the global broadcast and media industry. As media companies continue to roll out digital offerings, the need for efficient and effective content supply chains has never been so high. Powered by IABM’s data-driven insights on the business of media technology, this presentation will focus on the transformation many supplier companies are going through, including its origin as well as its business and financial implications.

14.30 Keynote: Business Transformation - Embracing SaaS

Scott Puopolo, CEO, Telestream

Scott will discuss the business, technical and organisational issues that must be addressed by equipment vendors as they transform their business from a product supply model to a SaaS model, and how Telestream is responding to requests from customers to support this business model.

Having already lived through the transformation to a SaaS model in the Telecom business, Scott is uniquely placed to highlight the challenges, issues and potential benefits for both vendors and customers in the Media business

15.00 Saas Vendor Panel Debate

• Mike Ward, Marketing Director,Singular.Live
• Chris Clarke, CEO,Cerberus
• Alan Pimm, Co-founder/Director,MediaSaaS
• Jonathan Bridges, CIO, Exponential-e

Chair - Rob Ambrose, Managing Consultant, High Green Media

An expert panel of IABM member vendors will be debating questions such as 'What is a real SaaS Solution?’ and ‘How do you get a real SaaS model?’.

15.40 Steps to increasing digital capability: lessons learned from 60 major transformation projects

Jonathan Bridges, CIO, Exponential-e

Your digital capability is the great enabler for your strategic success. SaaS has many benefits: to future-proof your services and develop new consumption-based business models. As we embrace SaaS, we need the technology stack that underpins these services and integrates with all systems, from your data and users at the edge to your storage and network using the cloud. In this presentation we explore best practices and a customer case study, explaining steps that you take to make technology a business enabler in Media and Broadcast.

15.50 Launch of the IABM Technology Roadmap

Peter White, CEO, IABM

With our industry pumping up to 25% of its revenues into R&D to meet constantly changing challenges, it’s vital that every penny spent is as close to a sure bet as possible. To help all sides of the industry with this, IABM has got together with a group of vendors and end-users to create a Technology and Trends Roadmap to provide a blueprint for common understanding that can be customized to each company’s exact requirements. Join Peter White, IABM CEO as he shares the vision of the project and how it can aid the industry and other stakeholders in future-proofing.

16.00 Industry Collaboration & Artificial Intelligence

John Ive, Director Strategic Insight, IABM

In a ground-breaking project, IABM is bringing together the combined wisdom of the user community, suppliers and specialists to participate in a collaborative project around Artificial Intelligence. Artificial Intelligence has already demonstrated its potential to transform broadcast and media operations in many areas and there is so much more to come. The aims and objectives of the project will be presented, and attendees an opportunity to give feedback and contribute to the project.

16.15 Understanding the Buyer Panel Session

John Ive, Director Strategic Insight, IABM

• Brian Naylor, Sports Technical Manager, Sky
• Rob Cranfield, Director Media Supply Chain Technology, Turner EMEA
• Jess Nottage, Technical Director, Clear Cut Pictures
• Cris Aragón, Managing Director, 5A studios Ltd
• Simon Fell, Former EBU Technology and Innovation Director and Chairman of the Digital Television Group

Hear from 5 key technology buyers on stage about their future projects, technology needs and the issues they are facing whilst the industry experiences unprecedented transformation and ever-evolving consumer demand for content. Sponsored by Exponential-e

16.55 Summary and close

Darren Whitehead, Director of Business Development, IABM

17.00 Networking Drinks Reception

This event is kindly sponsored by

As part of this series of events, we will also be hosting executive summits in the following cities

• Atlanta - October 4 - Secure your place