IABM BaM Online Summit - Direct to Consumer Focus

11 May 16.00 - 18.00 CET/15.00 - 17.00 UK time

Our BaM Online Summits bring together the most influential and visionary thought leaders from broadcast and media companies and the world’s best technology suppliers to collaborate and discuss key trends, opportunities and disruptors in an open, non-commercial forum.

These events are free to attend for IABM Members and buyers/users of Broadcast and Media Technology

Event Overview

Direct to Consumer is a strategy employed by content owners to ‘keep’ an audience and thereby maximise revenues. Cloud based content deployment and ever more sophisticated analytics associated with digital content deployment give content owners more information about their audience and their viewing habits than ever before.

OTT/streaming media is probably the fastest growing part of the Broadcast value chain right now. Early movers like Netflix have lost their first mover advantage and large global players like Disney, Apple and Amazon are hot on their heels.

Pre COVID-19, this was driving unprecedented investment into original content as well as alliances between commercial and non-commercial traditional broadcasters as these organisations look to gain scale in the most cost-effective way possible. During COVID-19, it is driving unprecedented SVOD viewing as consumers turn to OTT services to acclimatise to social distancing.

The way ‘direct to consumer’ is monetised is of the utmost importance as is the way digital and non-digital, linear and non-linear advertising opportunities are collated and presented.

The fast pace of change in this part of the value chain (in a fast moving industry) is probably the most fascinating of all. The deployment of 5G and the increase in mobile viewing habits (to be fuelled further by the robustness of 5G) will drive ‘direct to consumer’ even further.

This is the background for today’s online BaM Summit, with case studies and customers across the ‘direct to consumer’ value chain discussing their issues, their solutions and their plans for the future.

Online Agenda (all times CET)

4:00pm Welcome and Introduction, Darren Whitehead (Director of Business Development, IABM)

4:05pm Latest trends across the ‘direct to consumer’ value chain

Riikka Koponen (Principal Analyst, IABM) will provide analysis of the latest trends in relation to the shift towards direct to consumer delivery, supported by IABM Market intelligence data.

4:20pm Performance and quality, scalability, a large content library: CHILI, an OTT leading platform in Italy.

Stefano Flamia, CTO, Chili TV

A growing European entertainment company, founded in June 2012 in Italy, has to manage content delivery performance, quality and scalability across a large content library. As a rapidly growing company, CHILI was searching for a strong additional Content Delivery Network (CDN) vendor to help and found Centurylink.

4:40pm Choosing the Right Storage Solution for your Content Library

David Phillips, Principal Architect, M&E Solutions, Cloudian Inc.

Content owners looking to launch a direct to consumer platform will ultimately need to decide where to store their content library. If multiple factors are not considered, the choice of storage platform can present future challenges to both flexibility and cost control. This session will address key factors in storage purchasing decisions, including storage types, on-prem versus hosted service, and total cost modelling.

5:00pm Launching, evolving and maintaining a successful streaming service in a competitive market

Niels Baas, Managing Director, NLZiet & Steve Russell, Head of OTT & Media Management, RED BEE Media

Streaming platform NLZiet was launched in 2019 by rival Dutch broadcasters in an effort to combat the ever increasing competition from global streaming services. Join this session to learn how NLZiet together with Red Bee managed to launch and maintain a successful service by adapting to user feedback and a rapidly changing market place.

5:20pm Working with niche content owners to build experiences for hyper-engaged fans

Karan Singh, Director of Product & Development, Sony New Media Solutions

Learn how the National Hot Rod Association partnered with Sony New Media Solutions to bring their fans closer to the live drag racing action. We’ll explore how Sony’s Ven.ue OTT platform simplifies the NHRA’s live stream workflow and the unique considerations for building the NHRA consumer experience.

5:40pm The strength of agility in a fast changing media landscape

Alain Polgar, B2B Business Development, Pantaflix

Pantaflix is an important German production company, producing movies for theatrical distribution as well as for platforms like Netflix and Amazon. In 2016 it developed a cloud based VOD platform and launched its own B2C service. Since then Pantaflix constantly had to review, adapt and pivot its strategy to adapt to a rapidly changing market environment impacting every aspect of its operation. This session with explore their story and how they have had to acclimatize in areas such as content licensing and curation, geographical presence, technical development process, monetization models, and Go to Market strategies.

Kindly Sponsored By:

IABM Collaborate & Connect App

Our Collaborate & Connect App (available in your App store) will be an invaluable networking tool that enables you to connect with buyers and suppliers without leaving your home or office and exchange virtual business cards. This App will be available closer to the event.