In today’s dynamic video market, service providers have adapted and evolved their services in sync with the technology evolution in customer devices, mobility, and preferred ways to interact with entertainment content.
As a result of innovation and growth, some complexity and fragmentation have unavoidably occurred. For instance, IPTV over ABR services is run together with companion services on user-owned devices like connected TVs, phones and laptops – alongside value-added services, such as catch-up and start-over, live together with PVR, third-party AVOD, as well as targeted advertising.
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The use of AI at all levels in the broadcast chain increased with dizzying speed throughout 2023 and into 2024. But while the likes of ChatGPT and its generative AI cousins have stolen much of the limelight when it comes to assessing the technology’s impact on the industry, in truth there is likely more work being done in other areas. AI has been part of the fabric of the industry for several years now, and at Signiant, this has become a vital component of what can be referred to as an intelligent transport workflow.
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We have all seen the consternation in the media about the rising challenge of AI in a wide range of industries and the potential for mass job losses as a result. Should we be concerned that the same could happen to workers in the broadcast graphics sector? The trouble with these kinds of sweeping statements is that they cover such a broad set of roles that it becomes meaningless. To make informed comments we really need to address each niche within ‘broadcast graphics’ separately and look at what AI could do, or is already doing, to see how it affects the users involved. What is true for some areas may be very different for others.
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“The new reality of content creation centers on three C’s: Connection, Collaboration and Communication. All done remotely. Octopus Newsroom is the best solution for that reality.”
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In the “streaming wars” era, retaining subscribers has emerged as the ultimate battleground. As streaming companies navigate through a maze of subscription models, the challenge – or battle plan as it were – is not just to attract viewers but to retain them amidst fierce market competition and tightening consumer budgets. It’s no wonder recent research by Parks Associates revealed that the average annualized subscriber churn rate stands at 47%.
In the face of these challenges, media companies are redefining the playbook on subscriber engagement, leveraging a mix of cutting-edge technologies to forge deeper, more enduring connections with their audiences.
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The OTT industry has undergone some major changes over the past few years. Market growth slowed somewhat compared to previous years and video providers have broadened their monetization strategies and shifted focus from subscriber growth to profitability. Despite this, the OTT video industry remains buoyant; according to analysis by Statista, the industry is projected to show an annual growth rate of 6.30% between 2024 and 2029, to reach US$429.40bn by 2029. This change of focus towards profitability is driving service providers to provide a better experience for viewers and optimize their services. However, there is a need to balance this drive for profitability with the industry-wide need to transition towards a sustainable video ecosystem.
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In the television world, generating new revenue can be a significant battle. Broadcasters and video service providers face growing competition for eyeballs, changing viewer demands, cost pressures, and an array of regulations, amongst other challenges. As the television industry evolves, broadcasters and service providers need to find new ways to attract viewers, engage audiences, and increase revenue.
This article will highlight some of the key challenges that broadcasters and video service providers face when monetizing content and offer innovative solutions for generating new TV revenue, including personalized FAST channels, targeted TV advertising, tailored content packages, and shoppable TV.
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In the realm of sports, AI technology is helping content managers and rights holders activate their content in a way that enables them to reimagine the value derived from live sporting events, as well as their archival content, unlocking new revenue opportunities in a dynamic landscape.
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TeraVolt is a solution provider for digital media products and consulting from Hamburg, Germany. Since 2006, the company specializes in developing outstanding new TV experiences and product lighthouses with our clients. TeraVolt offer products and individual solutions, from market-specific consulting and the conception of electrifying product visions to the technical implementation and operation of their offerings. In September 2023, TeraVolt became part of the Qvest Group. With the exclusive combination of TeraVolt’s specific expertise and comprehensive production know-how, Qvest offers its customers added value that is unique in the media and broadcasting industry and beyond.
The AI-based SaaS product – TVXRAY – already has and will further disrupt live sports broadcast.
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MXT-1 is a patented, multimodal and generative AI indexing technology by Newsbridge that uses natural language models to generate human-like descriptions of video content. Capable of indexing more than 500 hours of video per minute, MXT-1 is a game changer for organizations working with media and sports audiovisual content. Leveraging the next-gen technology, users can index vast amounts of content in record time, and search through large video collections easily and efficiently, enabling them to quickly start enhancing, sharing, and monetizing their media assets.
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