Taking on the growing challenge of rising content volumes and a spiking carbon footprint

The amount of video content being distributed is only going in one direction – and that is up. Over half the global IP video traffic (56.8%) will be HD and around a quarter (22.3%) will be Ultra HD by 2022 according to Cisco.

3 Reasons Why Automated AI/ML-Based QC is Critical for the Future of Media Content Delivery

Media content delivery is changing. During the COVID-19 pandemic, OTT video consumption soared to new heights, and that trend will continue into the future.

The future for metadata

The Merriam Webster dictionary defines metadata as “data that provides information about other data”. Some call it “bits about bits”.

How AI Will Simplify Your Broadcast News Workflow

Large broadcast news operations ingest huge volumes of content every day, all of which must be logged and reviewed to determine which assets, illustrated by which video clips, will be presented to viewers. It’s a tedious and time-consuming task, performed by dedicated teams who manually review incoming content and then describe or notate that content, which producers later access to produce finished news segments.

Data driven decision making – what does it really mean?

What separates the terms ‘decision’ from ‘choice’? The general consensus is: judgement and deliberation.

With accurate data comes great opportunities

Data metaphors are a dime a dozen today, but they do make a point. Data is truly the driving force in today’s business world, where insights on consumer behaviour drive go-to-market strategies. Nowhere is this more apparent than in the highly competitive Media and Entertainment industry, where viewership trends rule the roost.

Harnessing technology to leverage the power of data in AVOD

Mark Moeder is the CEO of Symphony MediaAI, a US-based company specialising in revenue optimisation technology for media and entertainment. Symphony MediaAI has been at the forefront of revenue optimisation for over thirty years and has earned a reputation as the most trusted name in the industry.

Taking on the growing challenge of rising content volumes and a spiking carbon footprint