If 2020 was a banner year for any business, that would undoubtedly be OTT. The global lockdown induced an unprecedented surge in OTT viewership resulting in a meteoric growth of subscribers, revenue, and investments into content creation/acquisition. While the heightened interest has been primarily COVID-led, it’s improbable the patronage will subside once the pandemic ends. Audience habits around content consumption have changed forever.
As we are hurdling into a new data-driven world, it is important to understand how this has an impact on your business. #Agility is one of the keys to success.
In the past couple of years, consumers’ insatiable and growing demand has increased content consumption over streaming media. We have witnessed a barrage of new players launching streaming services into the market. Recent examples include the launch of Quibi and Peacock in April 2020, and HBO Max is planning to expand into Latin America by June 2021. The increasing demand has left content creators and owners to scramble for new or repurposed content for these platforms while meeting the platform’s standards in video and corresponding metadata. This critical metadata includes closed captions and, as is the case with video, closed captions must meet standards and style guides mandated by individual streaming platforms.
This report delves into one of the major long-term drivers of change in the media industry, identified by IABM in its Special Report published in September 2020: viewing technology only as an enabler. The research puts the spotlight on this specific structural driver of industry change, analyzing the ultimate business, technical and creative values that technology is enabling as well as one of the rising operating models behind them: the cloud model. Our main objective is decoding these topics to shed more light on the economics underpinning media factories.
This is a collection of presentations that the IABM Insight & Analysis team delivered at at BaM LIVE!™ June 2021.
The presentation cover the topics listed below.
- Americas Regional Trends
- Digital Transformation in Media: The Stats
- Decentralized Production Models: Effects on Media Tech Investment
- Media Convergence: Current & Futuristic Perspectives
Earlier this year, as demand for remote post-production grew, we focused on supporting a series of product updates to bring maximum performance to the platform. Extending to these, we’re excited to share our latest product update built for your specific needs.
Andrew Holland (Editorial Data Lead, Meta) discusses the current landscape of Matadata Enrichment.
This briefing analyzes high-level investment trends in content infrastructure and storage. The acceleration in media technology transitions such as the move to remote production models and the migration to cloud operating platforms is putting functions such as infrastructure and storage in the spotlight.
We are joined by Anders Svensson, CTO at Agama Technologies to discuss what’s new including the 7.0 release Video Observability and Analytics.
We also discuss the importance of valuable data to companies and what information can be gathered, what can be done with it and how companies should react.
Anders also talks through some recent customer use cases.
In this interview, Ryan Steelberg (President, Veritone) discusses the launch of MARVEL.ai, a complete end-to-end voice-as-a-service solution to create and monetize hyper-realistic synthetic voice content at commercial scale. Ryan explains how Veritone got into this area of synthetic voice and how synthetic media and synthetic voice changing the media landscape.