How are sports organizations meeting current content demands? Can you do the same by building an active archive for content repurposing? What is going on right now in sport’s video is giving us a good glimpse of what it takes to run live broadcasts today. Major League Baseball (MLB), the National Basketball Association (NBA) and the Ultimate Fighting Championship (UFC) are adapting. What fans don’t see are the various processes and procedures the staff and crew must follow to abide by what seem to be continually changing requirements. What is really interesting are the different approaches and resulting production value.

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