Artificial Intelligence is poised to have a transformational impact on the Media & Entertainment industry in the New Normal. For the first time, three industry leaders of the AI transformation ecosystem are joining forces to explore one of the most pressing needs of the media industry in the new normal - Unlocking the monetization potentials of existing content archives. Join us for the webinar to learn how to build and scale AI capabilities for media and sports enterprises.
Video consumption on OTT platforms has gathered rapid momentum in the last couple of years, peaking significantly in the past few months – thanks to the audience being locked down due to COVID19 pandemic. With so many platforms and so much of content available for consumption today, OTT players are hard pressed for time to create the buzz and differentiation for their shows across media.
World cups, league tournaments, Grand Slams and Super Bowl! It’s safe to say that the buzz around sports is never-ending. However, the prevailing situation is a challenging run for sports and fans, alike. There has been a steep slump in viewership over the last couple of months. ESPN’s viewership has dropped by 50%, while the NBA has seen a 14% decline in viewership contrasted to 2019. The current pandemic has affected many sections of the sports media due to social distancing measures and government-imposed restrictions. Nonetheless, sports fans across the world seem to be eagerly awaiting their next game. A study conducted by Forbes about sports fans showed that though there has been a lack of live games, fans are as hopeful as ever. For instance, the Green Bay Packers that compete in the NFL have a season-ticket waiting list with 137,000 people. This brings up the inquiry - how can sporting leagues and broadcasters improvise to keep fans at the centre and what role can technology play when it comes to fan engagement?
AI promises immediate benefits to media workflows, but do you have the right playbook? The exponential growth of content to be acquired, managed, produced and monetized remains a challenge in an industry where demanding audiences constantly crave fresh and customized content. Artificial Intelligence has broken into this scene promising great results. Enabling process automation, deep data analysis, contextual insights and smart recommendations thanks to combinations of cognitives services. But not all is rosy...