Human Decision Making: When Do We Use Confidence Levels?

Confidence levels can be used anytime one is estimating or predicting something. Examples include: business, engineering, medicine, technology…or just day-to-day life. As humans we use confidence levels regularly. Whether you decide to dodge an aisle at the grocery store because you thought you saw your chatty neighbor, or using evidence and intuition to convict a suspected criminal during jury duty, your mind is in a constant state of perceiving its surroundings. It makes decisions based on those perceptions via an inherent estimate of confidence.

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