Cloud production is transforming media economics — broadening who can create, compete, and profit from content. In a fragmented, platform-centric market, success depends less on infrastructure ownership and more on the ability to move fast, reach audiences everywhere, and monetize every moment.
Zixi – Beyond Free Protocols: How Resiliency and Orchestration Reduce Real-World IP Video Costs
As the media and entertainment industry accelerates its shift toward IP-based delivery, many organizations turn to ‘free’ open-source transport protocols as a starting point. But the initial appeal often fades quickly, as teams encounter hidden costs tied to reliability, scalability, and operational complexity.
Live video demands smooth, uninterrupted delivery, with little room for error. Any disruption impacts quality, jeopardizes revenue, and erodes audience engagement. As broadcasters reassess their workflows, the economics of IP transport now hinge on predictability, visibility, and the ability to quickly support new opportunities without friction. Cutting costs still matters, but ensuring reliability and agility is just as critical, if not more, to protecting revenue and enabling growth.
Organizations like the National Hot Rod Association, Nine Radio, and Octal show that investing in resilience and orchestration delivers measurable gains in performance, scalability, and lower total cost of ownership (TCO).
One Year In: Driving Zixi Forward with the Three Ps – Pricing, Partners, and Politics
Nearly a year into my role as CEO of Zixi, I’ve spent much of this time listening—listening to customers, partners, and the broader industry. From that, three priorities have guided our path forward: Pricing, Partners, and Politics. Each has been central to repositioning Zixi as the leading enabler of live video delivery over IP.
Yukuan: Leading the Visual Frontier, Where Every Detail Comes to Light
In today’s rapidly evolving broadcasting and new media industry, ultra-high-definition, low-latency, and highly reliable video transmission have become core demands. As a globally leading provider of video compression and transmission products and solutions, Yukuan Technology, founded in 2010, has consistently remained at the forefront of technology, offering global clients a complete value-chain service from signal processing to network transmission.
Bluebell – Delivering High Quality Digital Video Over Optical Fiber
Founded in 1994, Bluebell Opticom Ltd has built a strong reputation for developing high quality fiber optic solutions for the broadcast and media industries. From its origins in the UK, the company has grown into a globally recognized name, known for its focus on technical excellence and dependable signal transport systems used in demanding production environments.
IABM Technology and Trends Roadmap – 2025
The IABM Technology and Trends Roadmap isn’t just for industry technologists to use as a reference. IABM has discovered industry execs using it as a starting point for their keynote speeches: product line managers are using it to plot their own products; and corporate board members get a better understanding of where the company’s products sit on the adoption curve, hence a better grasp or risks vs gross margins. This also assists marketing activities by giving an indication of how best to promote products within M&E and adjacent/vertical market areas.
Net Insight – Protecting Live Production in the IP Era: Why Media-Specific Security Is Non-Negotiable
Live media production has always been a high-wire act. With tight timings, unforgiving audiences, and high-value rights on the line, live production is a world where stability is everything and any disruption quickly becomes a headline. Live production today is no longer contained within the walls of a single facility. It spans venues, OB trucks, cloud services, third-party studios, and remote teams. In this environment, the concept of a traditional network perimeter no longer applies. What replaces it must be smarter, more adaptive, and tailored to the specific needs of IP media workflows.
Catena – Getting back in Control
How do you build a multi-vendor facility and implement a seamless control system? One capable of spanning local hardware, on-prem, off-prem and multi-cloud systems? This article looks at how IABM’s Control Plane working group has been assisting with the Rapid Industry Solutions (RIS) effort within SMPTE called Catena. The working group’s emphasis has had a clear focus to avoid the pitfalls that have aborted several control system standardization efforts over the last couple of decades.
Appear – Firewalling in the Age of IP: Rethinking Security for Live Media Workflows
As live production workflows shift towards IP and cloud-based models, the security considerations facing broadcasters and media companies are also evolving. Where operations were once confined to private, closed networks, today’s environments often depend on public infrastructure and remote collaboration. This move brings clear advantages in terms of flexibility and scalability – but also introduces new risks.
FOR-A Europe – Connectivity for productivity
The rapid adoption of IP connectivity for media is transforming our industry. It opens exciting new creative opportunities in remote production and collaborative workflows, thanks to reliable real-time transfers over the public internet. Remote working means fewer journeys for personnel and equipment, significantly reducing the carbon footprint of a production.