EPAM – How Blockchain Can Help Content Providers Deliver a Better Customer Experience
Blockchain provides a solution for MVPDs and OTT providers to address these challenges, ultimately delivering a superior, personalized experience for customers while maintaining their privacy. In this presentation, Rob Koch, Global Head of Media & Entertainment Solution Practice, EPAM, will share how providers can leverage blockchain to communicate transparently and directly—without compromising personally identifiable information—to ensure customers can easily access their desired content and receive personalized recommendations.