How US horse race Breeders’ Cup used Wildmoka to publish more content and boost audiences by ~50%
Breeders’ Cup is the organizer of The Breeders’ Cup World Championships, the annual climax of the North American horse racing season. The event, first launched in 1984, attracts horses from across the world, as well as racing fans and sports bettors.
In 2020, Breeders’ Cup, their digital agency Grand Slam Social and betting partner TVG/FanDuel were facing a unique set of challenges. Covid-19 lockdowns meant fans and bettors could not attend the event in person. At the same time, Breeders’ Cup wanted to up their social media game and be the first to publish results, highlights and other shoulder content ahead of other providers. Unfortunately, they did not have the capacity to publish all this video manually.