In this IABM TV Interview, Kenth Andersson, Head of APAC at Net Insight, discusses the company’s presence in the APAC region. They have a regional office in Singapore and resources in Australia and China. Net Insight serves notable customers like Tata Communications, PCCW, and Telstra. They exhibit at CommunicAsia to connect with customers and showcase their cloud-native solution, Nimbra Edge, along with the Nimbra product family and partnerships with Skyline/Dataminer, providing efficient media services management.
Headline findings from IABM Future of Events survey
IABM’s Business Intelligence Unit has today announced the headline findings from its Future of Events survey. While the balance of marketing budgets will shift by 11 percentage points towards digital activities in 2021 compared with pre-pandemic in 2019, tradeshows will still on average account for 42% of total marketing expenditure.
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