In this IABM TV interview, we are joined by Playbox Technology's Ben Gunkel to discuss how advertiser priorities in the media have changed as we move further into 2021 and how broadcasters can keep their advertising revenue flowing as a result of these changing priorities.
We look at how Covid19 has influenced advertising priorities and how it will continue to have an impact.
Ben talks us through how crucial social media is becoming as a tool for broadcasters in 2021 and how Playbox Technologies solutions can help to future proof broadcaster operations into 2021 and beyond.
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COVID-19 impacted revenue drivers such the transition to 4K/UHD; the occurrence of major sports events; the acceleration of the transition to DTC models / Pay TV decline.
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We were joined by our 3 BaM Award Store category finalists for this panel discussion.
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We caught up with Supponor CEO James Gambrell to hear about their 2020 growth (including expansion into Europe), and how they have increased their presence in European football with more engagement with the major leagues and clubs along with their US expansion through ongoing engagements with Tier-1 leagues and franchises.
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This panel of supply chain experts examine the state of business, operational and technical risk at media companies. With the pandemic accelerating established technology transitions such as the move to virtualized infrastructures, have media companies effectively managed the security risks that this transition implies. And what about the increasing use of data to drive media operations, will that pose new challenges that media professionals have not been accustomed to deal with? This session is laser focused on every type of risk encountered by media companies in today’s volatile media world. It is an ideal session for media technology professionals wanting to grow their awareness of new types of risks that could radically affect their work as well as how to manage them effectively.
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The third day will open with a tale of two specific sectors that were affected by pandemic in both similar and different ways: SVOD and AVOD economics. While streaming in general surged on the back of increased consumer demand, advertising expenditure was hit by the pandemic, impairing the increasing interest in AVOD business models, and consolidating the success of subscription-based economics. However, SVOD remains an expensive proposition given the level of content diversity demanded by consumers as well as the competition in the market. Everyone is looking for some sort of differentiation, which makes AVOD and hybrid models still appealing to media executives. What is the state of the nation now and how are things going to pan out in the future? We will talk to a panel of executives experienced in monetization models to understand this in a session packed with money-related insights.
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This session features a panel who examine suppliers’ transition to as-a-service models. The expedited move to remote working caused by the pandemic has forced technology suppliers in the media industry to accelerate their transition from large and infrequent monetary inflows to smaller and more continuous cash streams. At the same time, the pandemic has also forced suppliers to prop up virtual and continuous engagement with their customers due to the absence of trade shows. What are the major implications of this for technology providers in the media industry? How do you plan, develop and price the new as-a-service offerings? How do you forecast revenue streams in a time of unprecedented change? We try to answer these questions with a panel of leaders at major technology suppliers in our industry who explore the challenges and benefits of as-a-service models, and how to make it work.
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IABM Head of Knowledge Lorenzo Zanni interviews John Honeycutt, Non Exec Director at Blackbird about changing media technology sourcing models, including the increased propensity of media companies to insource technology operations as well as the benefits and challenges of cloud operating platforms.
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IABM Head of Knowledge Lorenzo Zanni interviews Margaret Davies, Chief Marketing Officer at Red Bee Media about the value of outsourcing media operations and the seismic shifts in the outsourcing business model driven by the changing media ecosystem.
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CEO, Peter White, and Head of Insight and Analysis, Lorenzo Zanni share IABM’s latest research and analysis of the current state of Broadcast and Media, and how its future is likely to unfold over the coming months and years.
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