The importance placed on innovation in cloud technologies and their implementation continues to gather pace, yet real-world deployments still need to be improved. The demand for high-quality content to be delivered across multiple platforms in real-time has meant that the stakes have never been higher.
Cerberus Tech’s Livelink: driving efficiency and agility in live video delivery
The media industry has been focused on cloud and IP adoption in recent years. With that shift, more and more vendors have been offering virtualized services in the cloud, enabling broadcasters to reduce their reliance on hardware-based on-prem infrastructure. For many operations, however, always-on hardware maintains its appeal, despite being overprovisioned or underutilized. And even in the cloud, broadcasters have continued to build siloed workflows dedicated to specific projects, then start all over again each time they launch another project. Using a series of disconnected services, they’ve had no incentive to consider creating comprehensive, repeatable workflows
IABM Student Bursary scheme – 15 years of fostering new talent for the Broadcast and Media industry
Now in its fifteenth year, the IABM student bursary scheme offers students from some of Europe’s top Media technology courses a Delegate Pass to IBC in Amsterdam.
At IBC24 students from RheinMain University in Wiesbaden, Solent University in Southampton and L’Université Polytechnique Hauts-De-France Valenciennes will once again have a chance to experience everything IBC has to offer – from wandering the many Exhibitor Halls to attending conferences.
Over 100 students have benefitted from the scheme since its inception, with travel, hotel and daily expenses covered by the IABM, together with close mentoring from the IABM team throughout the event to ensure they get the most out of the experience.
Imagine Communications – The balancing act
For today’s broadcasters, the choice between deploying services on-prem or in the cloud has become a critical decision. On the surface, it’s a simple one — on-prem systems require significant investments in physical infrastructure and time, while cloud solutions offer rapid deployment without the maintenance headaches.
However, if you dig a little deeper, the choice isn’t so clear-cut. To balance costs and their environmental footprint, broadcasters must determine when using cloud over on-prem solutions makes the most sense.
Net Insight – Maximizing efficiency and monetization in live sports
Live sports provide huge business growth opportunities that linear TV providers cannot ignore. This is reflected by the numbers, with the Premier League being the most-watched league globally, NFL games accounting for 96% of the most-watched 2023 US TV broadcasts and Super Bowl LVIII bringing in a record 123.7 million average viewers. The growth has extended to streaming as well, with the NFL’s first streaming-exclusive playoff breaking records with 23 million viewers.
Projective – Breaking free from the hardware cycle: a new era in postproduction
When considering traditional technology deployments within post-production and broadcast companies, the term “cycle of hardware” highlights a common situation for media technology buyers. Every 2-5 years, companies find themselves entangled in a relentless cycle of sourcing, implementing, powering, and retiring physical hardware – servers, storage systems, backup solutions.
Appear – How to be an immersive and green broadcaster
Delivering immersive live events, whether it’s the thrill of the Olympics’ 100-meter sprint or the suspense of an awards ceremony, while simultaneously meeting sustainability goals, is no easy feat. Broadcasters are rising to this challenge by leveraging cutting-edge technologies and innovative production methods. Today’s audiences expect nothing less than best-in-class coverage, and the recent summer of sports presented broadcasters with the dual challenge of delivering high-quality live content, while adhering to stringent sustainability standards.
Postudio – Driving new talent and inclusivity in post-production
Back in the 80s as a young boy, I witnessed what was the prevalent Business Model of the era – The Manufacturer Model – i.e. when necessity was the mother of invention. Busier families with less cooking time needed Instant noodles, pagers (yes, those antiquated things) when you needed to be reached urgently, Sony Walkman because you needed music when you walked/ exercised or were on long flights.
Pixotope – Educating the innovators: nurturing the next generation of talent in virtual production
The world of media production is evolving at an unprecedented pace, bringing with it a variety of new opportunities and challenges. In particular, the adoption of virtual production technologies has skyrocketed, driven by groundbreaking use cases ranging from Hollywood blockbusters like The Mandalorian to immersive sports broadcasts, such as Nickelodeon’s “Nickified” NFL games. This surge has resulted in an increased demand for high-quality live VFX-heavy content that modern audiences have come to expect. At Pixotope, we are confident that virtual production has become a cornerstone of general media production. To enhance this vision, however, it is essential that there is the continued development of a workforce that is well-equipped and eager to embrace these advancements and nurturing the next generation of talent in virtual production is crucial. The rapid evolution of virtual production brings with it a demand for skilled professionals who can navigate and innovate within these advanced workflows. Right now, due to the exponential adoption and development of this technology, there is a talent shortage within the industry that poses a critical barrier to fully capitalizing on these advancements.
Moments Lab – Diversity and Inclusion to fuel Innovation in the media, entertainment, and broadcast industry
In recent years, we have seen businesses across many sectors re-evaluate their workplace to create a more diverse and inclusive environment for everyone. This initiative is crucial for all industries, and the media, entertainment, and broadcast industry is no exception. Historically a male-dominated space, it remains unbalanced to this day. However, change is happening, and there is cause for hope as the industry looks to become more diverse in terms of gender, disability, ethnicity, and more. Encouraging this shift is vital to creating and maintaining an environment where everyone feels valued, included, and represented. By fostering diversity and inclusion, companies in the media, entertainment, and broadcast sector can not only enrich teams with a variety of perspectives and experiences, but also create a more equitable and welcoming workplace for all.