In the dynamic world of video streaming, media organizations are constantly seeking efficient and cost-effective solutions to manage their large-scale implementations. One of the key metrics that has to be met to validate any purchase decisions is Total Cost of Ownership (TCO). And, like Maslov’s famous Hierarchy of Needs, TCO analysis must start with foundational requirements.
MediaKind – Is the cloud a no-brainer for broadcasters today? It’s not as simple as that…
Broadcasters and telecommunications companies are facing a seismic shift. The traditional powerhouses of Pay-TV services and over-the-air broadcast television are witnessing a change in viewing as consumers increasingly gravitate towards subscription and ad-supported streaming video. This progressively changes the balance of the importance between traditional and streaming services, even from the same provider. The shift demands a re-evaluation of media supply chains and infrastructures, leading many broadcasters to contemplate a move to the cloud.
Nanocosmos – 2023 IBC BaM Award winner, Project, collaboration, event or other innovation
For 25 years innovators at nanocosmos have been pushing the boundaries of audio/video technology to connect and engage. Product and services provided have reached a significant milestone: on grounds laid in 1998, various innovations have been carefully layered to a Cloud Solution that enables connection and interaction with large audiences based on real-time. Especially with the spike in virtually broadcasted events it has become apparent that, next to the adaptability and reach, the following feature stands out: delivery of interactive experience anywhere in the world without giving up high quality.
Josh Arensberg elected new Chair of the IABM Members’ Board
Josh Arensberg was elected Chair of the IABM Members’ Board in July this year. We asked him to share his vision for where he sees IABM – and our industry – heading.
Vizrt – Cloud considerations: how to guarantee success when ‘going cloud’
If you’ve been paying attention to the conversation around production rooms, “cloud” is everywhere, especially the benefits. But just because we talk about the benefits of going cloud, it doesn’t mean it’s a one-size-fits-all solution.
Different productions have different needs, from the size of what’s being captured to the size of the team working on it. Not only that but transitioning to cloud can sometimes entail changing from hardware to software and adapting to a new way of doing things.
To make a leap to cloud production and make it truly work for you, some considerations must be made.
Veset – How cloud playout is helping to ease the complexity of playout
I think most people would agree that we have seen more change in the broadcast industry over the past couple of years than we have for a long time. The accelerated shift to the cloud, transition to more ad-funded services than ever before, coupled with an evolution in consumption trends, are all having an impact throughout the entire industry, changing the way content is produced, managed, and distributed.
This is also causing significant challenges and complexities specifically for playout for a number of reasons.
Varnish Software – Making streaming more sustainable: three effective methods for achieving more with less
Streaming might be our favorite pastime, but beneath the surface, it’s a colossal energy-guzzling process that’s taking a toll on our planet.
Today, the average consumer worldwide spends about 19 hours a week streaming video – but this can be much, much higher for some. And with a population of more than 742,200,000, Europeans could have streamed more than 735 billion hours – or 83 million years – of content in 2022 alone!
To put this into perspective, every hour of video streamed emits roughly 55g of CO2e. This would mean that Europeans streaming habits account to roughly 40.4 million metric tons of CO2e in just one year – the equivalent of driving 210 billion km, given the average gas-powered car emits 192g of CO2e per km.
Three Media – Driving towards business agility
I think it is safe to start from the assumption that every media business is moving from a smokestack approach – a production line of bespoke, application specific devices – to a software-defined, cloud smart architecture. This will include large elements of intelligent automation, eliminating the mundane to let people concentrate on where they generate real business value.
TAG Video Systems – Unlock business success in the cloud: gain unmatched agility and efficiency
In the fast-paced landscape of the broadcast and media industries, staying ahead of the technology curve requires adaptability and agility. To overcome the limitations of hardware-specific devices and embrace the future, broadcasters, content providers and distribution and delivery service providers are turning to cloud-based solutions. By transitioning to the cloud, they can unlock new levels of flexibility, efficiency, and scalability. In this article, we will explore the advantages of cloud and cloud-based solutions, overcoming migration challenges, the importance of becoming more agile, cost efficiency and scalability, security and regulatory considerations, and the rapid adoption of IP workflows in the industry.
Simplestream – Needle in a haystack: the challenge of normalizing metadata
The world of video content moves quickly. It’s in ceaseless motion, and this goes hand in hand with technological advancement. In this scenario, it becomes paramount for operators and distributors in the streaming space to create seamlessly functioning architectures. It’s all about tech stacks that must normalize workflows and bring together data from multiple existing services. Of course, this is far easier said than done as content owners wish to enhance their offering with a feed of growing requirements which platform operators have for their own streaming services. Progress is perpetual, think of ratings for movies and series, specific categories for niche programming, or even broadcast identifiers.