Cloud playout is nothing new – many broadcasters and service providers have already switched to the cloud for playout of content. A few media organizations were ahead of the game and switched playout to the cloud as long ago as 2016 (Discovery for one), and many others have since followed in their footsteps. Having said that, there’s still plenty of media companies and broadcasters who still operate playout from on-premises infrastructure. And there are also those that have chosen to go with a hybrid approach using cloud playout for some content delivery such as FAST while retaining traditional playout for content such as live news and sports broadcasting.
Amagi
Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and video services platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 350+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore.
Practical and operational issues of playout in the cloud
Virtual Week Cloud & VirtualizationPractical and operational issues of playout in the cloudJames Gilbert, CEO & Co-FounderSPEAKER BIOJames Gilbert is CEO and co-founder of Pixel Power a Rohde & Schwartz company, a media entertainment technology provider for master control, channel branding and both traditional and IP-based broadcast playout. He is an active member of SMPTE, IET and RTS and past chairman of the board of IABM. Since launching the company in 1987, Gilbert has served in many roles from principal architect of the original graphics equipment through to IP technology engineering. He also serves as chief business development officer where his engineering background provides an excellent basis for him to act as the key interface between customers and product development, ensuring that he remains closely involved in the technical specification process. This unique combination of experience makes him an industry authority on television branding, graphics and media delivery solutions, how these integrate with the evolving technologies and serve as the public personality of a broadcast television channel’s business.Broadcasters of all types and in all regions are considering the viability of cloud playout, either in a primary role or for business-continuity/disaster-recovery and short-term channels. The advantages are clear: a close link between...