In Conversation with Playbox Technology

In this IABM TV interview, we are joined by Playbox Technology's Ben Gunkel to discuss how advertiser priorities in the media have changed as we move further into 2021 and how broadcasters can keep their advertising revenue flowing as a result of these changing priorities. We look at how Covid19 has influenced advertising priorities and how it will continue to have an impact. Ben talks us through how crucial social media is becoming as a tool for broadcasters in 2021 and how Playbox Technologies solutions can help to future proof broadcaster operations into 2021 and beyond.

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Discussing Risk: Designing Resilient Media Supply Chains Panel

This panel of supply chain experts examine the state of business, operational and technical risk at media companies. With the pandemic accelerating established technology transitions such as the move to virtualized infrastructures, have media companies effectively managed the security risks that this transition implies. And what about the increasing use of data to drive media operations, will that pose new challenges that media professionals have not been accustomed to deal with? This session is laser focused on every type of risk encountered by media companies in today’s volatile media world. It is an ideal session for media technology professionals wanting to grow their awareness of new types of risks that could radically affect their work as well as how to manage them effectively.

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Discussing Transformation – As-a-Service Economics Panel

This session features a panel who examine suppliers’ transition to as-a-service models. The expedited move to remote working caused by the pandemic has forced technology suppliers in the media industry to accelerate their transition from large and infrequent monetary inflows to smaller and more continuous cash streams. At the same time, the pandemic has also forced suppliers to prop up virtual and continuous engagement with their customers due to the absence of trade shows. What are the major implications of this for technology providers in the media industry? How do you plan, develop and price the new as-a-service offerings? How do you forecast revenue streams in a time of unprecedented change? We try to answer these questions with a panel of leaders at major technology suppliers in our industry who explore the challenges and benefits of as-a-service models, and how to make it work.

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Flexible Development and Payment Models: Blackbird Interview

IABM Head of Knowledge Lorenzo Zanni interviews John Honeycutt, Non Exec Director at Blackbird about changing media technology sourcing models, including the increased propensity of media companies to insource technology operations as well as the benefits and challenges of cloud operating platforms.

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Enabling Creative Collaboration Remotely Panel

This panel discussion examines a topic close to everyone’s heart: creativity. According to many, serendipity and social interactions are the engine of creativity. Steve Jobs said about this: “You run into someone, you ask what they’re doing, you say ‘wow,’ and soon you’re cooking up all sorts of ideas – If a building doesn’t encourage [collaboration], you’ll lose a lot of innovation and the magic that’s sparked by serendipity.” The pandemic-induced remote working may have endangered serendipitous innovation by significantly reducing face-to-face interactions between creative professionals. Will remote collaboration prove to be a driver or a constraint for innovation? How can technology tools help creatives alleviate the absence of in-person interactions? What does the future look like?

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