Consumer Viewing Case Study

In this session we discuss how consumer viewing habits have changed, and how media companies can best design consumer experiences to enable viewers to make sense of the sheer number of options available to them, and more importantly, how to keep them engaged.

Consumer Viewing Panel Discussion

For this wide-ranging session, we have convened a panel of media company leaders to look at how consumer viewing habits have changed due to the pandemic and how media companies can best design consumer experiences to enable viewers to make sense of the plethora of choices now available to them – and then how to keep them engaged.

Freesat – The Importance of Effortless Content Discovery

As SVOD providers continue to multiply, users are increasingly required to navigate numerous apps on multiple devices in order to access what they’re looking for. How did TV platform Freesat tackle this problem to stay relevant with its new 4K ready set top boxes and provide a seamless, joined up viewing experience? And how, with the prospect of IP channels on the horizon, will Freesat continue to keep a ‘streaming savvy’ audience engaged?

Consumer Viewing Case Study