For this wide-ranging session, we have convened a panel of media company leaders to look at how consumer viewing habits have changed due to the pandemic and how media companies can best design consumer experiences to enable viewers to make sense of the plethora of choices now available to them – and then how to keep them engaged.
MediaKind Application Paper
Innovative developments in live streaming technologies, along with significant investments into broadband capabilities, have set the industry standard for the modern TV experience. Immersive and compelling content is now expected for most live and on-demand events, offering an experience that is comparable to ‘being there’.
Find out how Telstra Broadcast Services confidently delivers content in Asia and around the world through advanced media networks, traditional telco networks and focus on future platforms, such as 5G.
In this session with Bethan Wilkin, Head of Content at ITV, we find out how she worked her way up to a senior role and the challenges she has faced, how she overcame them and what she has done to give back to the community of women working in tech roles.
Panel based on the Consume section of the IABM BaM Content Chain®.
Consume – Enabling consumption of content on consumer-facing devices, apps and platforms.
Chaired by Lorenzo Zanni (Head of Insight & Analysis, IABM)
David Peek (Director of Solution Enginering, Massive Interactive) & Anthony Smith-Chaigneau (Senior Director Product Marketing, Nagra)
IABM CEO Peter White presents the findings from our latest End User survey conducted prior to NAB Show 2017
Ciaran Rogers (Digital Marketing Manager at Target Internet) gives his top tips and tools to ensure your digital marketing strategy is as strong and effective as it should be.