In its newly released report, Veritone's Uplift Study found COVID-19 showed no negative impact thus far on advertising performance, as average campaign lift saw an average of 6.5% increase for both Q1 and Q2 of 2020.
Chinese dramas are already being filmed in vertical and YouTube has created its first vertical TV show. The line between mobile content and big screen content is getting blurry. The session will explore why portrait video is set to transform the user experience as well as discussing how to test portrait video today with your existing landscape catalog.
The COVID 19 pandemic has accelerated the ongoing transformation of the media landscape and its new modes of consumption and businesses are constantly under pressure to meet end-user needs that are becoming more and more demanding. Consumer’s expectations today include a larger choice of content, a personalized viewing experience, broadcast-grade video quality and ubiquitous availability – consume everywhere, anytime, on any device and connection. Learn more about the acceleration of cloud and virtualization for media production.
We hear how the Covid19 outbreak has affected their business and what the biggest challenges they have faced have been.