IABM Journal 2024 content focus and deadlines

IABM Journal 2024 content focus and deadlines

Here are the main themes and deadlines for the four 2024 editions of the IABM Journal.

Articles submitted should be 800-1000 words plus supporting images, including a headshot of the author where possible.

We will also consider publishing articles outside the main themes of each edition. Opinion articles addressing key current industry issues are in particular always welcome.

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Entering the golden age of sports-based content production

This session from audience engagement specialists Never.no, looks at the incredible opportunities and tools that broadcasters, rights holders, sporting institutions and content providers have to produce interactive and engaging content to enhance the audience’s viewing experience at home. With the likelihood of empty, or limited capacity stadiums for this year’s huge sporting events, producers are looking to deliver a stadium-like experience to a wider audience, across more platforms. And with monetisation and increased revenues through advertising and sponsored content a major consideration, content providers are potentially entering a golden age - watch this session to find out how.

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Consumer Viewing Case Study

In this session we discuss how consumer viewing habits have changed, and how media companies can best design consumer experiences to enable viewers to make sense of the sheer number of options available to them, and more importantly, how to keep them engaged.

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Technology Enabling Creativity Panel Discussion

In this session, we will look at developments in technologies that enable creativity and content crafting. The pandemic has driven innovation in remote working and collaboration, accelerating the use of cloud in content production workflows alongside other innovations. In this session, we hear from end users and technology providers about the new technologies and workflows they are tapping to continue high quality, effective production in these changed times.

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In Conversation with Veritone

Greg Loose, Head of Media and Entertainment at Veritone, discusses a variety of media and entertainment trends, including:
  • COVID-19’s impact on M&E and how things will change in 2021: Greg believes that being able to produce content, especially editing and post-production work, using remote and cloud utilities is going to be a necessity.
  • Leveraging existing content to satisfy consumer demand: With more and more people at home wanting to consume more and more content, content creators have been tasked with making unique, compelling content to satisfy that need while also overcoming production difficulties to remote work.

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Crafting Digital Experiences Panel

This panel puts a spotlight on understanding consumers, something that has become increasingly important for creators of content and experiences in recent years. Consumer demand for entertainment services has radically increased during lockdowns, but what are consumers looking for? Have remote working challenges led to a degradation of quality standards at media companies? Does quality consist of providing great images, a seamless experience or relevant content? In this session, we interview some experts on the topic to decode viewing habits during lockdown and understand whether some of the new trends emerging in this period may have led to long-standing changes to what consumers are looking for from creators of content and experiences.

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