This week, we're joined by Mark Pengelly - Director, Photographer, Director of Photography and all-round Visual Content Creator. Mark's experience and passion for all things visual has seen him collaborate with household names on huge movie sets and taken him across the world with vital charity work. Hear more about how Mark got his start, which social media platform benefits content creators the most and where he envisions our industry heading in future.
Media Tech Intelligence Briefing – Content Creation & Production March 2021
IABM has been carrying out interviews with technology suppliers and media companies to identify major trends driving investment, revenues, and technology development in content creation and production technology
ahead of BaM LIVE!™ 2021, and building on our previous briefing focused on the state of content creation and production. The COVID-19 pandemic has notably accelerated some long-standing trends in this sector, pushing
some drivers to the extreme. This was the wide consensus emerging from the interviews which, however, also evidenced some more specific trends driving content creation and production technology. The following is a preview of these seven high-level drivers ahead of IABM's full content chain report on Content Creation and Production.
Media Tech Intelligence Briefing – Content Creation & Production
IABM interviews with technology users also highlighted that most of them have deprioritized hardware for content creation unless absolutely needed for operational continuity. Although revenues are bouncing back, the COVID-19 pandemic has introduced structural changes to media technology demand in this part of the industry. In fact, the common theme in this part of the content supply chain is the contrast between the rising investment in original programming and the simultaneous disruptions in traditional business models caused by COVID-19.
Crafting Digital Experiences Panel
This panel puts a spotlight on understanding consumers, something that has become increasingly important for creators of content and experiences in recent years. Consumer demand for entertainment services has radically increased during lockdowns, but what are consumers looking for? Have remote working challenges led to a degradation of quality standards at media companies? Does quality consist of providing great images, a seamless experience or relevant content? In this session, we interview some experts on the topic to decode viewing habits during lockdown and understand whether some of the new trends emerging in this period may have led to long-standing changes to what consumers are looking for from creators of content and experiences.
Direct to Consumer promotions today require higher number of edits. Can AI help?
Video consumption on OTT platforms has gathered rapid momentum in the last couple of years, peaking significantly in the past few months – thanks to the audience being locked down due to COVID19 pandemic. With so many platforms and so much of content available for consumption today, OTT players are hard pressed for time to create the buzz and differentiation for their shows across media.
Wall Street Communications
Wall Street Communications is a tech-savvy content creation, digital marketing, and media relations agency. We help you tell your story. Make our team an extension of your marketing and business development departments and see how creative persistence, carefully crafted campaigns, and consistent messaging allow you to shape brand perceptions and drive sales. We recently launched LIVE!, an end-to-end live interactive event solution that puts people first. Built on a secure platform and managed by trained professionals, LIVE! provides a dynamic, customizable, and economical alternative to conventional events. For your guests, it’s a welcome upgrade from everyday videoconferencing solutions. With the LIVE! dashboard and architecture, as well as support from a dedicated LIVE! team, you can give your guests the freedom to move between meeting and demo rooms, to mingle and meet new contacts, and to reconnect face-to-face with industry colleagues — just like they would at a real-life live event.
