MediaTech Radar has become a monthly newsletter, previously issued bi-weekly. This edition of the newsletter is produced by IABM’s Senior Analyst Olga Nevinchana. It focuses on a spotlight topic in MediaTech and reflects on a series of past, present, and future business developments in the industry. In this edition, our spotlight topic is Cloud as a Driver of Change.
Online subtitle editors first made their appearance approximately a decade ago. Originally elementary in functionality, they were introduced to the wider public through platforms such as Amara’s as a means for anyone to easily add subtitles to online videos.
While the demand for content shows no signs of slowing, the wide range of production and workflow tools combined with interoperability issues can add to workflow complexity and preventable errors in the media workflow. How can PAM users select the right asset management strategy and leverage PAM to transform their workflows effectively?
Consumers are spending more time streaming video content than ever before. The video on demand market was already valued at $53.96 billion in 2019 and a recent report projects that it will grow to $159.62 billion by 2027. Content producers and media companies are faced with the challenge of producing enough high-quality content to meet this ever-increasing demand.
With the emergence of cloud applications and services, changes in business and technology in the M&E market are accelerating. The multitude of streaming formats and platforms has pushed the technology used up to now, to implement the media supply chain to the limit, revealing its limitations and overwhelmed by the complexity of localization, UHD/HDR production and content distribution, among others. A successful media supply chain requires an efficient multiplatform reception, production and distribution of contents.
This report focuses on identifying the most important investment drivers in Manage and Support derived from a mixture of sources, including survey data on technology priorities, company announcements, and financial data.
When designing a storage system for a production or post facility, it is easy to concentrate on capacity and throughput, and think that is all you need. However, a very real issue is data safety and how to guard against it. That is a particular problem in our industry of media production. Once you start considering the issues around data loss, the potential problems start to escalate: a real domino effect.
The sudden shift to remote working within the media industry saw an incredible turnaround, with workflows being instated quickly to ensure that quality content creation could continue. Existing media tools were adapted to enable workers from around the globe to access content and contribute to production, all whilst the industry came to terms with wider logistical challenges. A quick rollout of infrastructure saw big changes in how the industry managed their assets; suddenly, data that would have been very difficult to access needed to be available to workers from their homes.
The recent IABM report on content security trends in conjunction with our good friends at Axinom made for some interesting reading. As Roger Thornton mentions in his summary article, perhaps the most surprising takeaway is the discrepancy between a stated intention to invest in content, and a far lower priority in investment in content security technology to safeguard against the theft of that content, especially given the financial, operational and potentially creative resources that will be required to produce or acquire it. As Roger summarises, this seems counterintuitive, but budgets are finite and it could be argued that prioritizing content over business processes is where dutiful media providers should concentrate their majority resource.
In this IABM TV interview, Kavita Anand (Senior Vice President, IP & Rights Management Practise, OnPrem – a Qvest Company) discusses the increase in content owner investment on rights management solutions.