The demand for free ad-supported streaming TV (FAST) has exploded over the past few years, with virtually no sign of slowing. Variety Intelligence Platform (VIP+) Analysis predicts that FAST ad revenue will rise from between $3.5 and $4 billion in 2022 to between $5.3 and $6.1 billion in 2025. Moreover, Amagi’s most recent consumer report found that nearly one-third of American households said they would cut their TV subscriptions first in an economic downturn, with almost two-thirds of that group saying they would switch to FAST.[1] The reason is simple: When subscription rates and pay-TV services chip away at already fragile consumer budgets, consumers will simply turn to platforms that stream their favorite content free-of-charge, yet with ad support.
View More
Oh no, back to haunt you….. the thorny subject of piracy keeps rearing its ugly head again. Attracting and retaining viewers, increasing market share, keeping all those digital plates spinning, lowering TCO – if you are running a streaming service, there are any number of other pressing priorities. And surely it should be job done tackling streaming piracy provided basic security provisions and contractual obligations are in place, right?
You must be joking. Streaming pirates are not only stealing content but stealing entire streaming services including hosting super aggregated rival services of their own and, as our latest research conducted by Ampere Analysis reveals, they are laughing all the way to the bank as they spirit away over $30 billion rightfully belonging to video service providers.
View More
As head of content operations at global distributor Banijay Rights, Richard Clarke knows the importance of effective media operations management and the challenges arising from the industry’s ongoing migration to the cloud.
View More
Almost six months after Take 1’s acquisition by Unicorn company, Verbit, Take 1 CEO, Louise Tapia, provides an insight into how the team is collaborating with their fellow media and entertainment sector specialists at sister company, VITAC, to provide end-to-end accessibility services.
View More
The idea of video streaming services as an added value offering for ISPs and telcos is naturally attractive. By winning regular users it makes the subscriber more likely to stay with the service provider so it is a double financial bonus, reducing churn as well as increasing fees.
View More
Sport as an entertainment genre like film or TV has been emerging for a couple of decades especially here in Europe. Once Sky started to pay big money for exclusive TV rights for Premier League football, the landscape changed. Sports like rugby turned professional for the first time and tried to compete, initially unsuccessfully, with football for a share of the cash and audience.
View More
Although still in its relative infancy, esports has gone from a niche sector to a global billion-dollar industry that is drawing huge investment and has a rapidly surging fan base around the world.
View More
Creating a personalised OTT ecosystem is a great way for content creators to stand out in a heavily competitive environment that has a low barrier to entry. Through an OTT SaaS solution like Enveu’s Experience Cloud, any content creator can create their branded OTT apps and go LIVE in weeks with zero coding!
View More
The way we consume content has evolved tremendously over the years – from the TV set to the laptop all the way to the smartphone, the way people use media has taken tremendous leaps along the way. Since the birth of social media, traditional media is no longer a one-way stream of communication as consumers embrace always-on, interactive means of learning from and engaging with one another. Younger consumers in particular are shifting away from the conventional habit of watching full-length award ceremonies or sports games, instead preferring to catch up on the latest news, big plays and viral moments via short, snappy, on-demand highlights.
View More
The video industry has undergone rapid growth over the last decade and is continuing to expand at an incredible rate. The global video streaming market was valued at $69.55 billion in 2021 and according to a recent report, is projected to reach a staggering $257.79 billion by 2029.
View More
